EXPERIENCE THE POWER OF NEXT-GEN DATA ANALYTICS WITH GOOGLE ANALYTICS 4

Migrate to Google Analytics 4 (GA4) before it’s too late! Get in touch with our experts to achieve seamless migration from the current Google Universal Analytics (UA) to the New GA4.

What’s happening to Universal Analytics (UA)?

As per Google, On July 1, 2023, GA4 will replace UA as the default tool for digital analytics. This means UA will no longer process data, and GA4 will be the only option going forward.

Why GA4?

GA4 is a new property designed to measure traffic and engagement across your websites and apps.

Machine Learning-driven insights driven for improved decision making and higher ROI
Flexible event-based model with cross-platform reporting
Privacy-focused, less reliant on cookies, compliant with GDPR and CCPA
Free unlimited data collection
Advanced analysis UI available
Easy integration with Ads, Search Console, Google 360 products, Semrush, HubSpot, BigQuery, etc.

Our Approach To GA4 Migration

Our GA4 experts will take care of your entire GA4 migration cycle, starting from initial planning and auditing to actual implementation. We will create a backup for your current UA data to ensure your business does not lose out on business-critical historical data. Here’s an overview of our approach:

1

Align business objectives with GA4 migration strategy to unleash the true potential of migration

2

Comprehensive audit of your current Google Analytics and Web metrics

3

Identify technical requirements to collect and process the right data

4

Build custom dashboards and configure reports as per business needs

5

Configure Google Tag Manager

6

Train your internal teams to optimize GA4

7

Post-migration support and regular updates on features & developments.

Our GA4 Migration Services

Google Analytics Audit

Even before starting the migration process, our teams will map business objectives with the GA4 strategy. We will audit your currency Google Analytics platform and will also create a backup of your historical business-critical data.

Google Analytics 4 Migration

Transitioning from UA to GA4 is not just a copy-paste of data. Due to the entirely new features and key differences between these platforms, an effective strategy is required to ensure the seamless migration of historical data from UA to the GA4 platform.

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WHAT SETS US APART?

Proven Track Record: Success Across the B2b Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

ROI-Focused Approach: Agile Operations Built For Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and agile allows us to pivot as needed to be certain that every dollar spent yields results.

Team of Highly Experienced Professionals: Highly Passionate Martech Professionals

We have a team of developers, analytics, designers, and Tag management specialists, who have worked with several clients across industries. With their years of expertise in MarTech tools, we can help you achieve desired results.

WORDS FROM OUR CLIENTS

What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.

Adam Turinas - CEO

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