Inbound & Account-Based Marketing: Understanding the Connection
For a long time, B2B marketers have used inbound and account-based marketing strategies separately to reach their target audience. However, if marketers solely focus on …
abm best practices
ABM and Sales Enablement: Boosting B2B Sales and Marketing
Account-based marketing (ABM) and sales enablement are two crucial strategies for B2B businesses looking to maximize revenue and minimize wastage of marketing efforts. ABM focuses …
ABM best practices for a better ROI
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
The MarTech Stack You Need To Execute ABM In 2020
Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more …
Achieving Sales and Marketing Alignment during an ABM Campaign
Nowadays, marketers are bestowing their trust in account-based marketing (ABM). What’s the reason? ABM Campaign actually converts! It’s not only me but 87 percent of …
How to Budget for ABM?
Marketing is a highly data validated field, where the efficacy of your decision is determined by good data. To include any activity or channel into …
How to Choose Right Accounts for ABM?
For a B2B marketer, achieving three-digit growth rates proves to be the precursor to employing the Account-Based Marketing (ABM) strategy. The ABM Alliance Leadership has …
The Importance of AI in Account-Based Marketing
Artificial Intelligence and Account-Based Marketing are converging to make 1:1 sales & marketing relationships with customers. One account manager for one customer. Gartner predicts in …