ABM and Sales Enablement: Boosting B2B Sales and Marketing
Account-based marketing (ABM) and sales enablement are two crucial strategies for B2B businesses looking to maximize revenue and minimize wastage of marketing efforts. ABM focuses …
abm & sales enablement
Why Sales Enablement is key to Unlocking a Successful ABM strategy
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
Important KPIs Every Sales Manager Should Keep Track in 2018.
Boardroom discussions, monthly review meetings, and annual appraisals—all revolve around the use of Key Performance Indicators (KPIs) to evaluate the effectiveness of a process, person, …