Inbound & Account-Based Marketing: Understanding the Connection
For a long time, B2B marketers have used inbound and account-based marketing strategies separately to reach their target audience. However, if marketers solely focus on …
For a long time, B2B marketers have used inbound and account-based marketing strategies separately to reach their target audience. However, if marketers solely focus on …
Account-based marketing (ABM) and sales enablement are two crucial strategies for B2B businesses looking to maximize revenue and minimize wastage of marketing efforts. ABM focuses …
A key insight that has emerged from the spread of the Coronavirus pandemic and consequently extended lockdown is that businesses all over the world have …
Introduction Data has a pivotal role in the success of digital marketing strategies campaigns. Marketers leverage data to glean insights on market trends and consumer …
In today’s digital economy, capturing the attention of buyers is vastly different. Novel and evolving channels and technologies are changing how connections are established. However, …
As B2B businesses adjust to COVID-19, they are acutely aware of how important an effective account-based marketing (ABM) strategy is for meeting revenue goals, sustaining …
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
The COVID-19 spread has proven to be the biggest threat to the global economy as it continues to disrupt markets. A few businesses emerge stronger …
Welcome to Part 2, if you’ve just finished the first part of this blog post! In the previous blog, we discussed the need to alter …