Metaverse and Its Impact on B2B Marketing
The term ‘metaverse’ has been trending ever since Facebook CEO, Mark Zuckerberg announced his organization’s rebranding from Facebook to Meta. But it is not the …
The term ‘metaverse’ has been trending ever since Facebook CEO, Mark Zuckerberg announced his organization’s rebranding from Facebook to Meta. But it is not the …
A key insight that has emerged from the spread of the Coronavirus pandemic and consequently extended lockdown is that businesses all over the world have …
Target and retain the best-fit clients for the long-term! Typically, marketing teams today are driven by one of two approaches – Account-Based Marketing or Inbound …
The dynamics in the field of Content Marketing are evolving at a rapid pace. Earlier, Content Marketing referred to mostly traditional practices like article writing …
The concept of humanizing a B2B brand has more often been used in the context of a B2C brand. It’s commonly believed that B2B businesses …
The Imperative For Case Studies B2B case studies are the analogues of reviews and testimonials that affirm the desirability of your product/service. They serve as …
Introduction Everyone wants a personalized, customized experience tailored to their needs and requirements. And with their demands being met by more than one service provider, …
Introduction In the light of the crisis that followed in 2020, marketers had to quickly recalibrate their plans to deal with tectonic shifts in the …
Introduction Email marketing is one of the most cost-effective ways B2B Technology companies can promote their business — be it to build the brand, sell …
The COVID-19 pandemic has radically transformed the business landscape. With no definite end to the pandemic in near sight, restricted movement, reduced in-person engagement, and …