B2B Lead Generation Tactics – How to Identify Prospects and Create Demand
Picture this. It’s 2019. Your business development and sales executives spend the majority of their time chasing potential clients, waiting for appointments, and trying to …
Lead Generation
10 Demand Generation Trends Every B2B Marketer Needs To Know in 2020
Demand generation focuses on first creating a need for your product or service, and then selling them. Unlike other marketing tactics, demand generation addresses every …
How to approach a prospect on Linkedin
In an era when 50% of B2B buyers use LinkedIn as a source for making purchase decisions, where should you be spending time finding qualified …
How to generate leads and get software projects with Online marketing?
If you run a popular voting campaign for the top lead generation channels for B2B software companies, you would probably find that Linkedin tops the …
How to create content that generates tons of new leads
We all know that content is king, right? However, if you want to make the most of it, you need to know how to properly …
Content Marketing for the B2B Marketing Funnel
For most B2B marketers, lead generation is the prime focus of their marketing efforts. Although inbound marketing is a great way to acquire leads, getting …
Key Essentials of Sales & Marketing Alignment (Smarketing)
F1 racing is a splendid sport to watch. And an F1 racing team is an excellent example of a well-oiled device, with each member of …
A Beginners Guide for IT Services Orgs To Increase Sales By 25%!
Take an abstract question, ‘How do you intend on boosting your IT Services organization’s leads?’. Irrespective of one’s experience in the services business world, 92% …
5 Easy And Effective Email Hacks For Better Lead Generation
When I first started emailing, I began with the same approach that every other business development executive was already using – templatized emails. I was …