Sentient Solutions wanted to rebrand itself entirely and needed a well-designed and fully optimized website to showcase its product engineering expertise and application to various industries. They wanted the design language, colors, fonts, and content flow to be updated and aligned per the new branding style.
The Smarketers team identified the gap in the client’s old website and developed a website development and design strategy. The team highlighted the critical areas of the website and revamped the messaging to position Sentient as a leading accounting-tech company. A simple and concise content and SEO strategy were built to ensure the Sentient website ranks high on SERP.
The website was built using WordPress and a visual builder, making it easier for maintainers to upload and update new content.
A custom base theme was used to ensure faster design and development. The appropriate design language and re-branding guidelines were used while designing the website.
Optimized the website for On-Page SEO. Relevant Title Headers, Meta Tags, Meta Descriptions, Canonical URLs, Redirects, Keywords, and Internal links were embedded across all web pages.
Developed the required thought leadership-driven and SEO-friendly content.
Website performance on all Web and Mobile devices was tested and compared with Google performance metrics.
Integrated marketing automation tools to create forms and track visitors to the website. It further helped to optimize the conversions on the site.
increase in organic website traffic
increase in keyword ranking
increase in web conversions compared to the old website
Improved customer experience
