Thesmarketers

Account-Based Marketing: A Powerful & Proven Approach to Strengthen Your B2B Businesses Pipeline

We help B2B companies of all sizes generate opportunities within their high-value accounts by implementing omnichannel Account-Based Marketing (ABM) at scale.

The Case for ABM

Traditionally, B2B companies often spread their resources too thin by investing in multiple areas without knowing if an opportunity existed. But the truth is, 80% of revenue comes from just 20% of customers. ABM aligns your teams and resources to engage key, high-value accounts, build relationships, and nurture them towards conversion.

The Smarketers ensures that all components of your ABM program, including your sales and marketing teams, work in harmony to provide a rich, seamless experience to your key target prospects from the very first interaction.

Here’s what marketers are saying about ABM according to HubSpot:

0 %
say ABM outperforms other marketing activities.
0 %
say ABM improves customer lifetime values.
0 %
say ABM improves
win rates.
Smarketers ABM Toolkit

The Ultimate Account-Based Marketing (ABM) tool kit for B2B Organizations to implement ABM in 2022

Kickstart your ABM
Smarketers

Our Approach to Executing ABM

TARGET ACCOUNTS

Based on a comprehensive understanding of your strengths, solutions, and priorities, we will work with you to create buyer personas and identify the attributes of high-value accounts you should be targeting.
Account-Based Marketing
Account based Marketing

ACCOUNT INTELLIGENCE

Using market research and AI tools, we gather account insights on each target account including their tech stack, challenges, opportunities, and focus areas. This helps us carve out specific and relevant messaging for each account mapped to the solutions our clients have to offer.

RELEVANT MESSAGING

Consistency across all platforms of communication is crucial to ABM, this includes email, blogs, articles, eBooks, webinars, website, videos etc. We will work with you to create highly relevant and personalized omnichannel messaging and content assets.
relevant messaging
inbound marketing

ENGAGE

Our team uses a variety of channels and tools to build engagement with your target accounts in a structured manner. We meet your prospects where they are most active using tactics like personalized tweeting, LinkedIn outreach, sharing of relevant assets, among others.

NURTURE

B2B buying has a long sales cycle, high price point, and a group decision-making process, all of which ABM excels at handling. Through strategic campaigns, we nurture the prospects until the right opportunity opens up and when it does, you are the first provider your prospect reaches out to.
Account based Marketing
inbound marketing

CONVERT

Unlike a traditional sales process, ABM takes time but it’s well worth the wait. The efforts from the lead nurturing process result in highly qualified leads that strengthen the pipeline. And the conversions we drive from key accounts typically yield a far greater customer lifetime value.
ABM
Smarketers Free Resource

A Fortune 500 Tech Giant leverages targeted ABM for Indian MNCs & generates over 80 Sales Qualified Accounts within 9 months

Using an Integrated Approach to Inbound and Account-Based Marketing

Our Account Based Marketing Services

Account based Marketing
We will create your Ideal Customer Profile (ICP) from existing data and market research, and then work with you to identify your high-value target accounts within the ICP.
Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.
We provide a comprehensive and integrated content strategy that outlines the assets, tactics, and channels for each stage of the buyer’s journey. We will then work with you on building out dynamic, personalized, and relevant content to fill in the gaps in your existing content bank.
In addition to executing the ABM program end-to-end, we also use a test and measure approach to continuously monitor and optimize the performance of all aspects of the campaigns.
Before implementing ABM, we ensure that existing and any new MarTech systems are integrated smoothly. The right technology foundations are set according to your specific needs so that the system can scale seamlessly along with your initiatives..
Our reporting methods are built to cut through the noise to clearly identify an account’s progress through the sales funnel — we will establish an account scoring criteria based on your priorities and measure all prospect activity.
We also function in a strategic advisory capacity to help you build ROI-based key ABM programs with complete visibility in place. We’ll guide you through the process of building and deploying relevant ABM campaigns that span the entire buyer journey for maximum engagement and conversion.
We also offer workshops designed to align your sales and marketing teams and lay the foundation for ABM-oriented strategies.

WHAT SETS
US APART?

Proven Track Record

Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B Marketing
B2B STRATEGY
Building Bridges

Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

ROI Focused Approach

Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

agile operations

WHAT SETS
US APART?

B2B Marketing
Proven Track Record

Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B STRATEGY
Building Bridges

Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

agile operations
ROI Focused Approach

Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

inbound and account based marketing
Smarketers ABM Toolkit
Smarketers Free Resource

How to Generate Highly Targeted Leads Using an Integrated Approach to Inbound and Account-Based Marketing

Kickstart your ABM
Are you looking for ways to take your marketing to the next level?

SCHEDULE A 30-MINUTE ANALYSIS OF YOUR MARKETING WITH A SENIOR SMARKETER

inbound marketing

WORDS FROM OUR CLIENTS

What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.
Adam Turinas - CEO
HealthLaunchPad
healthlaunchpad
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