Target and retain the best-fit clients for the long-term!
Typically, marketing teams today are driven by one of two approaches – Account-Based Marketing or Inbound marketing. But implementing both in tandem is still considered a novel idea.
ABM is designed to target a chosen audience with concerted marketing efforts whereas inbound marketing is designed to acquire and lead potential leads to your offering.
However, implementing these strategies simultaneously is bound to generate greater value for the business, bringing an increased number of qualified leads to the prospects pool and accelerating the sales cycle.
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