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Build a Community For Your B2B Brand with Virtual Event Marketing

Engage target audiences with highly effective and memorable interactive digital experiences.

The New Normal in B2B Event Marketing: Virtual & Hybrid Events

According to Statista, 40% of marketing events will be virtual in 2022, while 35% will be hybrid.

B2B field marketers no longer have to deal with resource-intensive traditional event marketing which lacks clear ROI. From simple webinars to full-fledged virtual conferences and workshops, digital events are a cost-effective and measurable way to garner a highly targeted audience.
The Smarketers provides end-to-end virtual event marketing services exclusively for B2B companies from a wide range of industries. Our expertise has powered virtual, hybrid, and physical events of all sizes.
B2B Marketing
Virtual Event Marketing
Smarketers Free Resource

A Fortune 500 Industrial Automation Company Hosts A Virtual Event

Generates 300+ Sales Opportunities Within 4 Weeks

Our Approach to Virtual Event Marketing

Identify Goals and Build a Strategy

Digital events are exciting and complex experiences with many moving parts. All events begin with the determination of goals that drive the overall strategy. This includes establishing metrics used to measure success, target audience, event experiences, promotion, and more.
Build a Strategy
b2b technology companies

Determine the Right Event Type and Technology

Virtual event formats and platforms can enable or limit the experiences you offer, which is why it is one of the most critical decisions to make. We ensure you understand all the options available and select the best combination to deliver the desired experience for your digital event.

Plan and Facilitate Attendee Journey

Driving registrations for your virtual event is only half the battle. We work with you to ensure attendees show up, stick around and consume content, and ultimately return. Provide an integrated brand experience to your audience right from the first pre-event email through the post-event nurtures.
Plan and Facilitate
Event Data

Collect and Capitalize on Event Data

A key benefit of digital events is the ability to harvest a wealth of data. Event metrics are analyzed in comparison to KPIs set and used to optimize your marketing strategy, enable sales efforts, improve your next event, and ultimately drive relationships and growth for your organization.

Our Inbound Marketing Services

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Inbound Strategy

Based on a thorough understanding of your goals, business, and target audience, we create a customized inbound strategy with a detailed plan of action to achieve the results you need.
Industries

Buyer Persona

Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.

industries

Search Engine Optimization (SEO)

Using search engine analytics and intent data, we identify the top keywords being used by your prospects. The keywords will then be used to optimize existing content and create new web content, with the ultimate objective of ranking higher on search engines for relevant search terms.

website development

Content Marketing

Our highly talented in-house content writers will get the inbound machine rolling by creating engaging content for your brand, ranging from ebooks, guides, infographics, videos, podcasts, whitepapers, case studies, website pages, slideshows, presentations, and so on.
inbound marketing

Social Media Marketing

Social media marketing when done right allows businesses access to millions of users and numerous engagement opportunities. Based on your industry and target audience, we will identify the right mix of social platforms to engage your prospects on and craft specific strategies to do so.
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Email Marketing

We use email campaigns to create an ongoing dialogue with prospects and accelerate the buyer’s journey through the pipeline using contextual newsletters, multi-touchpoint emails, drip campaigns, and more.
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Paid Digital Advertising

Reach customers where they are, increase traffic, brand awareness, and conversions by placing paid ads on platforms where they spend most of their time. We take over end-to-end paid advertising execution and ensure that it is aligned with your overall inbound strategy.
industries

Marketing Automation

Marketing automation can help significantly shorten the sales cycle by showing prospects the right message at the right time. We build automated workflows based on data gathered from website visitors to send contextual messages at the right time using tools like HubSpot.

Our Virtual Event Marketing Services

Virtual Event Marketing
We help you in defining your topics, agenda, sessions, target audience, registration expectations, etc.
We help you choose and set up the right technology platforms for optimized outreach and smooth workflow of your digital event.
We create a rich mix of event-specific content, ranging from speaker presentation decks to blog posts, social media posts, emails, videos, and landing pages.
We drive registrations through a multi-channel promotional plan containing targeted emails, programmatic ads, social media campaigns, warm calls, and more.
By briefing the event team, ensuring the technology works, and constructing the necessary contingency plans, we work with you to execute a smooth event.
We nurture potential leads and opportunities with strategic post-event campaigns and content to drive conversions.
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Account Selection & Buyer Research and Insights

We will create your Ideal Customer Profile (ICP) from existing data and market research, and then work with you to identify your high-value target accounts within the ICP.
Industries

Account Research & Buyer Insight

Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.
industries

Content Strategy & Development

We provide a comprehensive and integrated content strategy that outlines the assets, tactics, and channels for each stage of the buyer’s journey. We will then work with you on building out dynamic, personalized, and relevant content to fill in the gaps in your existing content bank.
website development

Execution Experimentation & Optimization

In addition to executing the ABM program end-to-end, we also use a test and measure approach to continuously monitor and optimize the performance of all aspects of the campaigns.
inbound marketing

Marketing Tech Stack Integration

Before implementing ABM, we ensure that existing and any new MarTech systems are integrated smoothly. The right technology foundations are set according to your specific needs so that the system can scale seamlessly along with your initiatives.
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Account Scoring & Reporting

Our reporting methods are built to cut through the noise to clearly identify an account’s progress through the sales funnel — we will establish an account scoring criteria based on your priorities and measure all prospect activity.
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ABM Consulting

We also function in a strategic advisory capacity to help you build ROI-based key ABM programs with complete visibility in place. We’ll guide you through the process of building and deploying relevant ABM campaigns that span the entire buyer journey for maximum engagement and conversion.
industries

ABM Training & Workshops

We also offer workshops designed to align your sales and marketing teams and lay the foundation for ABM-oriented strategies.

WHAT SETS
US APART?

Proven Track Record: Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B Marketing
B2B STRATEGY

Building Bridges: Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

ROI Focused Approach: Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

agile operations

WHAT SETS
US APART?

B2B Marketing

Proven Track Record: Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B STRATEGY

Building Bridges: Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

agile operations

ROI Focused Approach: Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

inbound and account based marketing
Smarketers Free Resource

How to Generate Highly Targeted Leads Using an Integrated Approach to Inbound and Account-Based Marketing

Kickstart your ABM
Are you looking for ways to elevate your growth marketing efforts?

Schedule a free 30-minute analysis of your marketing initiatives with a senior Smarketer.

inbound marketing

WORDS FROM OUR CLIENTS

The whole team of The Smarketers is very professional and reliable. In terms of implementation, the Smarketers team demonstrated excellent skills and competence. After acquiring all the services offered by The Smarketers, Josh Software's marketing department posted impeccable results in the first quarter of this fiscal year.
Supriya Jadhav - Marketing Manager
Josh Software Private Limited
josh software
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