A leading Fortune 500 company operating in the space of finance, tax, legal, and trade technology. They had erstwhile used traditional approaches, including meetups, events, and digital mass campaigns to grow their pipeline. But this drained their budget and delivered little success.
The client was facing stagnancy in their sales pipeline with the erstwhile marketing approach and wanted to shift to a predominantly digital approach to reach out to target accounts, establish thought leadership and drive opportunities.
Optimize the existing website, improve SEO, drive inbound leads. In addition to inbound, drive targeted 1:few ABM programs to generate leads from target industries.
Other non-measurable metrics that were impacted: Interest from Influencers and Decision-makers of new accounts, Brand awareness & Thought leadership.