Thrive in the Fast-Changing World of Tech With Marketing That's Ahead of the Curve

With ever-evolving buyer behaviors, it’s important for technology companies to stay relevant, solidify their positioning, and target high-value accounts. The Smarketers makes this possible; we help tech companies transform their business and sustainably grow with intelligent marketing, effective tactics, and rapid execution.

Driving Maximum Marketing Outcomes for SaaS & Tech Businesses

A 2021 TrustRadius survey revealed that 95% of B2B tech buyers said they are unlikely to respond to non-personalized marketing messages and 93% will not respond to cold calls.

Technology companies are constrained by a number of business and market factors. With limited resources for marketing and little insight on where it is best spent, most tech companies struggle to generate leads.

Our in-house team has a wealth of tech experience and will work with you to execute data-driven, strategic marketing tactics that tie together all aspects of your business.

A full-service, tech-specialized agency like The Smarketers can give your business the competitive edge it needs to grow.

We are best suited for Technology companies that are:

Struggling to scale due to a lack of marketing resources.

Need structure for their teams that are working in silos.

Having trouble communicating their value proposition or with creating engaging stories for their brand.

Losing business due to difficulty in connecting with buyers or understanding their priorities.

Facing alignment issues between marketing and sales or missing an integrated growth strategy.

Looking to elevate their marketing efforts by harnessing MarTech tools.

Our Approach to Technology Marketing

Storytelling to Differentiate Your Tech Business

Content, websites, marketing campaigns, messaging, advertising, and nurturing programs are vital to helping tech companies convert decision-makers into qualified leads. We help create targeted, data-informed content to fill every stage of the pipeline.

Building a Better Buyer Journey for IT Prospects

With our proven, research-driven approach based on years of tech marketing experience, we help our clients develop campaigns that align the right content, channel, and tactic with the right audience at the right point in the buyer’s journey.

Integrated Marketing and Engagement Models

We work as an extension of your team, implementing leading-edge, holistic strategies to improve your site’s traffic, conversion rates, and sales results — ultimately scaling your business, creating a continuous stream of qualified leads, and improving ROI.

Data-Driven Growth and Retention

We know how to achieve results. We provide the insight you need to accelerate and scale your business. We help you build an innovative strategy that can keep up with the rapidly changing tech industry by tracking, delivering and understanding your most valuable KPIs.

Smarketers Free Resource

Building Better Customer Journey:

Here’s the roadmap to getting started with B2B Technology Marketing.

WHAT SETS US APART?

Proven Track Record: Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.
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Building Bridges: Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.
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ROI Focused Approach: Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to ensure that every dollar spent yields results.
Meet the Smarketers

WHAT SETS US APART?

Proven Track Record: Success Across the B2B Spectrum

Read the Success Stories

Building Bridges: Unique and Integrated B2B Strategy

ROI Focused Approach: Agile Operations Built for Whatever Comes Next

Meet the Smarketers

WORDS FROM OUR CLIENTS

The whole team of The Smarketers is very professional and reliable. In terms of implementation, the Smarketers team demonstrated excellent skills and competence. After acquiring all the services offered by The Smarketers, Josh Software's marketing department posted impeccable results in the first quarter of this fiscal year.

Supriya Jadhav - Marketing Manager

Josh Software Private Limited