Health Tech Marketing that Cuts Through the Noise, Connects & Converts

We specialize in helping health tech organizations reach and engage healthcare providers with detailed audience insights, performance-based marketing strategies, and targeted campaigns.

Strategic Marketing is Crucial to Sustain Growth in Health Tech

According to Global Market Insights, the digital health market exceeded $141.8 B in 2020 and is estimated to grow at over 17.4% between 2021 and 2027.

The rapidly growing health technology sector attracts many new competitors every day for obvious reasons. To develop an edge over competitors, it is essential for health tech companies to partner with an agency that is experienced in cutting through the noise to effectively reach the target audience.

The Smarketers have expertise in full-service health tech marketing, we identify the ideal marketing mix, maximize resources, and ultimately improve customer experiences.

We are best suited for Health Tech providers that are:

Unclear on how to position their brand, product, and services.

Having difficulty reaching the right audience at the right time and place.

Struggling to keep up with the evolving industry, customer behavior, and expectations.

Unable to figure out the right marketing mix that delivers maximum ROI.

Looking for a partner experienced with complex healthcare challenges like HIPAA, MRM, and more.

Our Approach to Health Tech Marketing

Brand Storytelling in an Emotion-Driven Industry

Traditionally people have undervalued the power of storytelling and emotions in B2B tech marketing. As an inherently emotions-driven space, healthcare requires compelling storytelling based on extensive research into what drives the audience — this is what we excel at.

Leverage Purposeful, Relevant, Quality Content

Figuring out when and how to tell a story is as important as good storytelling. With Health IT being a complex space, we establish the right foundation for campaigns to succeed with in-depth personas and content that addresses specific challenges across all stages of the buyer journey.

Attract + Convert + Retain

Step 1 – we make sure your brand is easy to find online at the right time and in the right place. Step 2 – we build genuine connections and turn prospects into paying customers. Step 3 – we ensure customers stay for the long term by providing valuable experiences.

Putting MarTech to Use: Reporting & Automation

Knowing what is and isn’t working is critical to sustainable growth. Easily track the performance of campaigns and understand what is driving new business — we ensure you have end-to-end visibility into everything from search rankings, leads, web traffic, and more.

Our Approach to Health Tech Marketing

Brand Storytelling in an Emotion-Driven Industry

Leverage Purposeful, Relevant, Quality Content

Attract + Convert + Retain

Putting MarTech to Use: Reporting & Automation

RECESSION-PROOF YOUR HEALTHTECH COMPANY WITH EFFECTIVE MARKETING STRATEGIES

WHAT SETS US APART?

Proven Track Record: Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.
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Building Bridges: Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.
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ROI Focused Approach: Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to ensure that every dollar spent yields results.
Meet the Smarketers

Are you looking for ways to elevate your growth marketing efforts?

Schedule a free 30-minute analysis of your marketing initiatives with a senior Smarketer.

WORDS FROM OUR CLIENTS

What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.

Adam Turinas - CEO

HealthLaunchPad