The Smarketers have expertise in full-service health tech marketing, we identify the ideal marketing mix, maximize resources, and ultimately improve customer experiences.
Traditionally people have undervalued the power of storytelling and emotions in B2B tech marketing. As an inherently emotions-driven space, healthcare requires compelling storytelling based on extensive research into what drives the audience — this is what we excel at.
Figuring out when and how to tell a story is as important as good storytelling. With Health IT being a complex space, we establish the right foundation for campaigns to succeed with in-depth personas and content that addresses specific challenges across all stages of the buyer journey.