Thesmarketers

Generate Highly-Qualified Traffic With Targeted Demand Generation Efforts

Creating a great solution and website is just the start. Ensure that your target audience finds you and comes back for more with strategic full-funnel paid campaigns that deliver ROI.

Why Invest Into Your Demand Gen Practices

According to HubSpot, 61% of B2B marketers rank lead generation as their number one priority.

Lead generation is no longer as easy as it used to be. The changing world has now made it essential to adopt a robust demand generation strategy to find new customers and turn them into brand loyalists.
Utilizing industry best practices and multiple paid platforms, we will make it easy for your target audience to find you and effectively capture their attention — generating rapid qualified traffic and conversions.
Demand Generation
b2b sales
Smarketers Free Resource

A leading application development company grows sales pipeline with Inbound marketing and targeted 1:few ABM campaigns.

A beginner's guide to building an inbound machine that churns out high-quality leads.

Our Approach to Demand Generation

Examine and Evaluate Campaign Health

We will begin with a deep dive into your goals, KPIs and budget followed by an assessment of the structure of your accounts and the performance of past campaigns. This assessment includes a gap analysis of current paid social and paid search strategies to identify areas of improvement.

Blueprint for success
inbound marketing

Meet Your Audience Where They Are

Based on an in-depth understanding of your buyer and their journey, we will find the best keywords to employ and develop a tactical mix of paid search and social campaigns that work. We ensure that all our campaigns are fully integrated with a healthy split between owned, earned, and paid media.

Content and Creative That Connects

It is critical that any content and creative used in the paid campaigns connects with the overall communication strategy. We will effectively merge creative ideas with thought-out strategy to develop the necessary plan, assets, and content syndication to ensure campaign success. Make your audience notice and take action.
inbound marketing
inbound marketing

Execute, Analyze and Optimize

The greatest benefit to paid campaigns is the ability to modify and optimize based on real-time data. We ensure our clients maximize the value of our campaigns with constant analysis of live data on how, where, and why customers are interacting. Frequent check-ins allow us to take actionable next steps to boost ROI.

Our Demand Generation Services

Demand Gen
Ideal for intent-based paid advertising, we help you appear where your customers are looking with solution-based keywords. Our expertise areas include Google, Bing, YouTube Ads, and more.
Use persona-focused advertising with paid social ads to educate and engage with your target audience on their social feeds. Our expertise areas include LinkedIn, Facebook, Instagram, Twitter ads, and more.
For clients that employ an Account-Based Marketing (ABM) strategy to win high-value, complex deals, we run ads on platforms that cater to ABM-specific paid advertising. This included Rollworks and Terminus among others.
Businesses that give up on non-converting traffic are severely missing out. We build retargeting ads based on customer behavior and then run campaigns to draw them back in and move them along the marketing funnel. Our expertise areas include AdRoll Ads, LinkedIn Retargeting, Google Retargeting among others.
We are skilled at running strategic A/B tests and experimentations to improve engagement and conversions. This includes Ad Copy & Creative Testing, Landing Page Testing, CTA Testing, and much more.

WHAT SETS
US APART?

Proven Track Record

Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B Marketing
B2B STRATEGY
Building Bridges

Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

ROI Focused Approach

Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

agile operations

WHAT SETS
US APART?

B2B Marketing
Proven Track Record

Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B STRATEGY
Building Bridges

Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

agile operations
ROI Focused Approach

Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

Are you looking for ways to take your marketing to the next level?

SCHEDULE A 30-MINUTE ANALYSIS OF YOUR MARKETING WITH A SENIOR SMARKETER

inbound marketing

WORDS FROM OUR CLIENTS

We were able to substantially increase the lead gen numbers due to the structured approach and process due to better alignment between sales and marketing and well defined SLA’s
Raman Kishore - Manager, Account-Based Marketing
Exotel
exotel
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