Thesmarketers

Invest in Your Business’s Long-Term Success With Inbound Marketing

Use inbound marketing to attract and convert high-value prospects by
creating relevant content and experiences tailored to them.

Inbound marketing tactics generate 54% more leads than traditional marketing while costing 61% less on average.

WONDERING WHY INBOUND MARKETING?

Inbound marketing is all about connecting with your prospects where they are in a meaningful way, rather than with interruptive marketing messages.

We help you leverage the inbound methodology to attract the right kind of prospects to your business and through strategic lead nurturing, convert them into delighted customers and forever brand loyalists.

inbound marketing
inbound marketing
Smarketers Free Resource

Inbound Marketing helps a ServiceNow Elite Partner in becoming a Fastest-growing US Company

A beginner's guide to building an inbound machine that churns out high-quality leads.

OUR APPROACH TO INBOUND MARKETING

STRATEGY

A BLUEPRINT FOR SUCCESS

Starting with a marketing audit to identify gaps, establish benchmarks and set realistic goals, we will work with you to develop a customized inbound marketing strategy that is guided by insights from a comprehensive buyer persona study. Our approach is designed to not just generate results but also create rich, relevant, and memorable experiences for your target audience, with every interaction with your brand.
Blueprint for success
inbound marketing
CONTENT

CREATE VALUABLE RESOURCES

The success of an inbound campaign relies on the creation of remarkable, value-adding content that seeks to educate the reader in a non-interruptive way. Based on target audience insight, our team will help you develop highly relevant, thought leadership content to build credibility among your prospects and provide them with a platform to engage with your brand.
PROMOTE

ENGAGE WITH RELEVANT AUDIENCE

Creating great content is just the first step. Using both organic and paid platforms, we build a customized content promotion strategy that will quickly help you gain traction with your target audience in the right context. Our content promotion strategy includes influencer outreach, social media as well as paid campaigns.
inbound marketing
inbound marketing
CONVERT

TURN VISITORS INTO CUSTOMERS

Converting a website visitor into a customer involves providing value and engaging with the prospect. We will do the heavy lifting of moving prospects down the funnel by offering relevant content mapped to the buyer journey. Additionally, we supplement lead nurturing strategies with marketing automation, which includes workflows and email campaigns.

Our Inbound Marketing Services

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Inbound Strategy

Based on a thorough understanding of your goals, business, and target audience, we create a customized inbound strategy with a detailed plan of action to achieve the results you need.
Industries

Buyer Persona

Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.

industries

Search Engine Optimization (SEO)

Using search engine analytics and intent data, we identify the top keywords being used by your prospects. The keywords will then be used to optimize existing content and create new web content, with the ultimate objective of ranking higher on search engines for relevant search terms.

website development

Content Marketing

Our highly talented in-house content writers will get the inbound machine rolling by creating engaging content for your brand, ranging from ebooks, guides, infographics, videos, podcasts, whitepapers, case studies, website pages, slideshows, presentations, and so on.
inbound marketing

Social Media Marketing

Social media marketing when done right allows businesses access to millions of users and numerous engagement opportunities. Based on your industry and target audience, we will identify the right mix of social platforms to engage your prospects on and craft specific strategies to do so.
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Email Marketing

We use email campaigns to create an ongoing dialogue with prospects and accelerate the buyer’s journey through the pipeline using contextual newsletters, multi-touchpoint emails, drip campaigns, and more.
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Paid Digital Advertising

Reach customers where they are, increase traffic, brand awareness, and conversions by placing paid ads on platforms where they spend most of their time. We take over end-to-end paid advertising execution and ensure that it is aligned with your overall inbound strategy.
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Marketing Automation

Marketing automation can help significantly shorten the sales cycle by showing prospects the right message at the right time. We build automated workflows based on data gathered from website visitors to send contextual messages at the right time using tools like HubSpot.

Our Inbound Marketing Services

B2B Inbound Marketing
Based on a thorough understanding of your goals, business, and target audience, we create a customized inbound strategy with a detailed plan of action to achieve the results you need.
Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.
Using search engine analytics and intent data, we identify the top keywords being used by your prospects. The keywords will then be used to optimize existing content and create new web content, with the ultimate objective of ranking higher on search engines for relevant search terms.
Our highly talented in-house content writers will get the inbound machine rolling by creating engaging content for your brand, ranging from ebooks, guides, infographics, videos, podcasts, whitepapers, case studies, website pages, slideshows, presentations, and so on.
Social media marketing when done right allows businesses access to millions of users and numerous engagement opportunities. Based on your industry and target audience, we will identify the right mix of social platforms to engage your prospects on and craft specific strategies to do so.
We use email campaigns to create an ongoing dialogue with prospects and accelerate the buyer’s journey through the pipeline using contextual newsletters, multi-touchpoint emails, drip campaigns, and more.
Reach customers where they are, increase traffic, brand awareness, and conversions by placing paid ads on platforms where they spend most of their time. We take over end-to-end paid advertising execution and ensure that it is aligned with your overall inbound strategy.
Marketing automation can help significantly shorten the sales cycle by showing prospects the right message at the right time. We build automated workflows based on data gathered from website visitors to send contextual messages at the right time using tools like HubSpot.
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Account Selection & Buyer Research and Insights

We will create your Ideal Customer Profile (ICP) from existing data and market research, and then work with you to identify your high-value target accounts within the ICP.
Industries

Account Research & Buyer Insight

Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.
industries

Content Strategy & Development

We provide a comprehensive and integrated content strategy that outlines the assets, tactics, and channels for each stage of the buyer’s journey. We will then work with you on building out dynamic, personalized, and relevant content to fill in the gaps in your existing content bank.
website development

Execution Experimentation & Optimization

In addition to executing the ABM program end-to-end, we also use a test and measure approach to continuously monitor and optimize the performance of all aspects of the campaigns.
inbound marketing

Marketing Tech Stack Integration

Before implementing ABM, we ensure that existing and any new MarTech systems are integrated smoothly. The right technology foundations are set according to your specific needs so that the system can scale seamlessly along with your initiatives.
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Account Scoring & Reporting

Our reporting methods are built to cut through the noise to clearly identify an account’s progress through the sales funnel — we will establish an account scoring criteria based on your priorities and measure all prospect activity.
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ABM Consulting

We also function in a strategic advisory capacity to help you build ROI-based key ABM programs with complete visibility in place. We’ll guide you through the process of building and deploying relevant ABM campaigns that span the entire buyer journey for maximum engagement and conversion.
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ABM Training & Workshops

We also offer workshops designed to align your sales and marketing teams and lay the foundation for ABM-oriented strategies.

WHAT SETS
US APART?

Proven Track Record

Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B Marketing
B2B STRATEGY
Building Bridges

Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

ROI Focused Approach

Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

agile operations

WHAT SETS
US APART?

B2B Marketing
Proven Track Record

Success Across the B2B Spectrum

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.

B2B STRATEGY
Building Bridges

Unique and Integrated B2B Strategy

We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.

agile operations
ROI Focused Approach

Agile Operations Built for Whatever Comes Next

We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.

b2b sales
Smarketers Free Resource

eBook - How to Generate B2B Leads through Inbound Marketing

A beginner's guide to building an inbound machine that churns out high-quality leads.

Are you looking for ways to take your marketing to the next level?

SCHEDULE A 30-MINUTE ANALYSIS OF YOUR MARKETING WITH A SENIOR SMARKETER

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WORDS FROM OUR CLIENTS

The whole team of The Smarketers is very professional and reliable. In terms of implementation, the Smarketers team demonstrated excellent skills and competence. After acquiring all the services offered by The Smarketers, Josh Software's marketing department posted impeccable results in the first quarter of this fiscal year.
Supriya Jadhav - Marketing Manager
Josh Software Private Limited
josh software
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BLOG / NEWS

The Ultimate Account-Based Marketing (ABM) tool kit for B2B Organizations executing or planning to implement ABM in 2024

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Smarketers