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How The Smarketers Redesigned a High-Performance Website for Zaggle SAVE

About the Client

Zaggle SAVE is a digital platform designed to simplify employee expense management, reimbursements, tax-saving benefits, and flexible employee benefits through a single, easy-to-use portal. It helps HR and finance teams automate manual processes, reduce administrative burden, and give employees more control and clarity over their expenses and benefit allowances.
Zaggle SAVE sits within the Zaggle suite of spend management products but focuses specifically on expense automation, employee benefits, and tax-efficient spending. It serves companies of all sizes that want to modernize how they handle employee reimbursements and benefits provisioning.

Industry

FinTech / Employee Expense & Benefits Management

Solution Offered

Employee Expense Automation & Flexi Benefit Platform

Challenge

The existing website for Zaggle SAVE did not fully reflect the value of the product or clearly communicate how it helped HR and finance teams manage expenses and benefits with zero manual work. It lacked clarity in messaging, intuitive structure for enterprise buyers, and did not yet support long-term organic visibility.

Key obstacles included:

  • Product value and use cases were not clearly communicated
  • User journeys and solution differentiation were not obvious
  • On-page SEO foundations were weak
  • Page performance opportunities were untapped
  • The content did not match evolving HR, finance, and employee expectations
The goal was to build a website that not only looked modern and trustworthy but also worked as a strong inbound channel and clearly conveyed how Zaggle SAVE solves real business problems.

Objectives

  • Redesign the website with a modern, benefit-focused presentation
  • Clarify Zaggle SAVE’s core value for HR and finance audiences
  • Improve page performance and loading speed across devices
  • Strengthen search visibility for key employee benefits and expense-management terms
  • Build a scalable content structure that supports ongoing marketing

Our Approach

Website Development:
The Zaggle SAVE website was reimagined with:
  • A clean, approachable layout that speaks directly to HR, finance, and leadership teams
  • A clear breakdown of features such as flexible benefits, reimbursement automation, and tax savings
  • Consistent visual hierarchy to guide visitors from awareness to action
Mobile responsiveness and usability were key priorities to meet the expectations of modern digital audiences.
Content Strategy & Enhancement
Content was restructured to clearly communicate:
  • What Zaggle SAVE does
  • Who it helps (HR teams, finance teams, employees)
  • How it solves specific problems (slow reimbursements, policy compliance gaps, administrative load)

Messaging was simplified, benefit-oriented, and tailored to the user’s business goals.

Development
The site was rebuilt using a flexible CMS platform enabling:
  • Easy and rapid content updates
  • Support for landing pages tied to campaigns or employee benefit insights
  • A scalable structure for future service additions
Technical foundations were strengthened to support SEO and performance.
SEO & Performance Optimization
SEO best practices were implemented throughout:
  • Optimized metadata and heading structures
  • SEO-friendly URLs
  • Targeted keywords aligned with employee expense, tax saving benefits, and HR pain points
  • Performance optimizations to improve page speed and reduce bounce rates

Results & Impact

The redesigned website delivered measurable improvements across performance, search visibility, and user experience.

Website & Performance Metrics

  • 90+ Google PageSpeed score on desktop
  • 75+ Google PageSpeed score on mobile
  • Fast load times that keep users engaged
  • Clear navigation that reduced friction in user journeys
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Increase in organic traffic
0 %
Increase in page authority
0 X
Growth in website performance (web and mobile)
0 X
Increase in
domain authority
0 X

SEO & Organic Growth Indicators

  • Improved visibility for employee expense and benefit-related searches
  • Targeted content that matches HR and finance search intent better than before
  • Strong SEO foundations poised for steady growth in organic traffic

While exact DA, PA, and organic traffic counts are proprietary and would require analytics access tools to report, the SEO improvements provide a strong base for significant ranking and discovery gains over time.

Business & User Outcomes

  • Clear, intuitive presentation of Zaggle SAVE’s value proposition
  • Content that resonates with HR, finance, and leadership audiences
  • A scalable publishing foundation for blogs, guides, and resources
  • A website aligned for inbound lead conversion and ongoing marketing support

Final Results Summary

As a result of the redesign and optimization effort, the Zaggle SAVE website now:
  • Presents its core solutions — including flexible employee benefits, expense automation, and tax-efficient reimbursements — in a way that resonates with enterprise users
  • Offers a professional, reliable digital experience on all devices
  • Has strong technical SEO foundations that boost long-term visibility
  • Demonstrates improved performance and engagement benchmarks
  • Supports future content and product expansion with a flexible CMS

Overall Impact

The new Zaggle SAVE website now serves as a trusted digital destination for HR and finance leaders seeking modern solutions to employee expense and benefits challenges.

With improved design, enhanced messaging, and solid technical underpinnings, the website is positioned to support higher quality inbound traffic, stronger search presence, and better conversion outcomes — all while aligning with broader business growth goals.