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Israeli deep-tech and cybersecurity companies usually buy marketing for one reason: the product is ready for a market where nobody has yet heard of them. That makes export go-to-market, not local brand work, the capability to assess. The seven B2B marketing agencies in Israel worth shortlisting for deep-tech and cybersecurity in 2026 are Envy, Mucho, NoGood, Penguin Strategies, Refine Labs, The Smarketers and Walker Sands. Some are based in Israel and others serve Israeli companies from abroad, so each is judged on export go-to-market, category creation and published proof rather than location. This list is for founders and marketing leads at Israeli technology companies. Entries are alphabetical rather than ranked, and each was assessed against the rubric below.
How were these agencies assessed?
Five criteria, weighted towards category experience and export go-to-market, which decide whether the first year of deep-tech marketing spend produces pipeline for Israeli tech companies. Assessment used case studies, client lists and service pages read on 28 September 2026. Excluded: consumer growth agencies and firms with no named technology clients.
| Criterion | Weight | Assessed by |
|---|---|---|
| Deep-tech and cyber experience | 25% | Named clients in category |
| Export market go-to-market | 25% | Published market-entry work |
| Technical founder collaboration | 20% | Stated working model |
| Category creation evidence | 20% | Positioning work published |
| Published proof | 10% | Metrics in case studies |
B2B marketing agencies in Israel at a glance
| Agency | Based in | Best for | Key limitation |
|---|---|---|---|
| Envy | Israel | Demand generation for cyber and infrastructure software | Demand-led, not brand-led |
| Mucho | Spain and US | Brand narrative for complex products | Pipeline sits elsewhere |
| NoGood | US | Rapid paid and content testing | Remote collaboration |
| Penguin Strategies | Israel | Campaigns tied to HubSpot and CRM | Little category creation evidence |
| Refine Labs | US | Demand creation measurement | No published Israeli export work |
| The Smarketers | India | Buying-group coverage in named accounts | Needs a local media partner |
| Walker Sands | US | PR and analyst credibility | Category creation not a stated specialism |
The 7 B2B marketing agencies in Israel for deep-tech and cybersecurity
Envy (formerly Marketing Envy)
Based in: Israel
A B2B technology marketing agency based in Israel, working with cybersecurity and infrastructure software companies on demand generation, content and events. Strongest at translating how Israeli technical founders work into campaigns aimed at buyers abroad. Limitation: demand-led rather than brand or category design.
[VERIFY: team size, ownership and cyber clients, including Check Point.]
Mucho
Based in: Spain and the United States (Barcelona and San Francisco)
Over 36 months, a four-person in-house marketing team costs about $1.30M in this model, roughly double the $648,000 cost of an $18,000-a-month agency retainer. The base team cost is only part of the real figure, so build the model with recruitment, ramp time and attrition included.
NoGood
Based in: United States
A growth marketing agency working with technology and security brands on performance marketing, content programmes and product-led growth experiments. Strongest at rapid testing of paid and content channels against clear, measurable revenue targets. Limitation: not based in Israel, so founder collaboration happens remotely across time zones. [VERIFY: cybersecurity client references.]
Penguin Strategies
Based in: Israel
A tech marketing agency in Israel focused on B2B technology companies, combining demand generation with marketing operations and CRM work as a HubSpot partner. Strongest at joining campaigns to a working revenue system rather than leaving reporting unresolved. Limitation: less published evidence of category creation. [VERIFY: HubSpot partner tier and cyber clients.]
Refine Labs
Based in: United States
A demand generation agency working mainly with B2B software companies, known for pipeline-focused strategy and challenging attribution habits. Strongest at demand creation measurement, which matters when a board wants proof rather than lead counts. Limitation: no published work with Israeli companies entering export markets. [VERIFY: any deep-tech or cybersecurity engagements.]
The Smarketers
Based in: India
A B2B account-based marketing agency running programmes for cybersecurity, AI and enterprise technology companies selling to buyers abroad. Strongest at building buying-group coverage inside named accounts. Limitation: we are not based in Israel, so local media relations need a partner.
Walker Sands
Based in: United States
A full-service B2B technology agency covering public relations, demand generation, brand and research, including published benchmarks on AI search visibility. Strongest at earned credibility where analysts and press shape shortlists. Limitation: not based in Israel, and deep-tech category creation is not a stated specialism. [VERIFY: Israeli client work.]
VISUAL 1 · CAPTURE THIS
Screenshot of an AI assistant answering a category-level cybersecurity buying question, with the sources panel open. Annotate which cited domains are analyst, community or vendor sources, since those are the placements to earn.
Alt text: AI assistant answering a cybersecurity buying question, with cited analyst, community and vendor sources annotated
When can a marketing agency not help?
An agency cannot fix a positioning problem the founders have not resolved. Forrester reported at its 2026 B2B Summit that 68% of buyers already have a front-runner in mind when buying begins, and that front-runner wins 80% of the time. [VERIFY: confirm the original source of this statistic and link it in the text.]
How to choose a B2B marketing agency in Israel for export growth
When comparing cybersecurity marketing agencies, judge the export plan, not the client logos. Ask each agency how it would reach a US or European security buyer who has never heard of you, and listen for analyst relations, community presence and third-party citation rather than only paid media. Ask who writes the technical content and whether a founder must review each draft. Then agree to a three-month checkpoint with one named metric. Category entry work is slow, and the checkpoint protects both sides from a quiet drift into activity reporting.
PROOF POINT
ProArch, a cybersecurity and technology services firm, grew organic traffic 3X on an SEO programme we ran, which mattered because its buyers research quietly before they ever speak to a vendor.
NOTE
Disclosure: The Smarketers is an entry on this list, assessed on the same five criteria, in the same format and length, with a stated limitation like every other agency. Our work is described on our ABM services and GTM consulting pages, and in our cybersecurity marketing practice.
Frequently Asked Questions
Which B2B marketing agencies are based in Israel?
RevenueBase counted 310 B2B marketing agencies headquartered in Israel in August 2026. On this list, Envy and Penguin Strategies are based in Israel. Other Israel-based firms serving technology companies include SAGE Marketing, Inter-Dev, InboundJunction, Xtra-Mile and K2 Global Communications. The remaining agencies here work with Israeli companies from the United States, Spain and India.
Which B2B marketing agency in Israel is best for cybersecurity companies?
Should an Israeli cybersecurity or deep-tech company hire a local or overseas marketing agency?
Local agencies understand how founders here work and can meet weekly. Overseas agencies sit closer to the buyer and to the press that shapes shortlists. A common structure pairs local content with an overseas partner for analyst and media relations.
What does category creation involve for a B2B tech company?
Defining the problem in the buyer’s language, publishing evidence it exists, and getting third parties to repeat the definition. It is earned presence rather than advertising. Expect twelve to eighteen months before answer engines link your brand to the term.
How should a cybersecurity company measure early marketing?
Track coverage rather than volume: which target accounts engage, which analyst and community sources cite you, and whether your name appears in AI answers to category questions, a measure usually called AI search visibility. Walker Sands found in June 2026 that median B2B brands appear in 3% of relevant AI Overviews. [VERIFY: confirm against the original Walker Sands report and link it in the text.]
How was this list compiled?
We compiled this list of B2B marketing agencies in Israel from case studies, client lists and service pages read on 28 September 2026, assessed against the rubric above. The Smarketers appears in the same format and length as every other entry, with a stated limitation. Consumer growth agencies were excluded.
