What you will learn
- Why IT services margins have compressed from a 42% industry average in 2015 to 18% in 2025
- The five-position spectrum from staff augmentation to strategic partner, and the margin impact of each
- How to define and defend a unique point of view that justifies premium positioning
- The productization playbook: moving from custom engagements to repeatable packaged offerings
- The thought leadership engine that positions IT services firms as peers to analysts, not vendors
- Account-based selling mechanics for high-value, long-term IT services contracts