Traditionally, B2B companies often spread their resources too thin by investing in multiple areas without knowing if an opportunity existed. But the truth is, 80% of revenue comes from just 20% of customers.
Personalized physical mailers, handwritten notes, and curated packages sent to key decision-makers. These cut through inbox noise and create a tangible brand impression that digital alone can’t match.
Invite-only dinners, industry roundtables, and C-suite meetups designed to build trust with senior stakeholders at target accounts. These create relationship depth that accelerates deal velocity.
Thoughtfully selected gifts tied to account research — not generic swag. A well-timed, relevant gift to a buying committee member can open doors that cold outreach simply can’t.
Our AI platform tracks engagement signals to identify the right moment for a gift. After delivery, automated follow-ups reference the gift and introduce relevant solutions.
In-person meetings, trade show activations, and on-site workshops with target accounts. Face-to-face interactions build the kind of trust that complex B2B deals require.
Automated handoffs, clean routing, and pre-populated account context mean your team spends less time on admin and more time on revenue.
We create your Ideal Customer Profile (ICP) from existing data and market research, then work with you to identify your high-value target accounts within the ICP. This includes firmographic, technographic, and intent-based criteria.
Deep research into each target account including organizational structure, tech stack, recent news, funding events, and key decision-makers. We map the entire buying committee so your outreach reaches the right people.
We develop personalized content assets mapped to each stage of the buyer journey for your target accounts. This includes personalized landing pages, email sequences, case studies, and thought leadership content.
We run multi-channel campaigns, A/B test messaging, and continuously optimize based on engagement data. Our AI tools help us iterate faster and find what resonates with each account.
We set up and integrate your ABM technology stack including CRM, marketing automation, intent data platforms, and analytics tools. As a HubSpot Platinum Partner, we have deep expertise in marketing automation.
We implement account scoring models and build dashboards that track engagement, pipeline velocity, and revenue attribution. You get clear visibility into what's working and what needs adjustment.
Strategic advisory on ABM program design, team alignment, and go-to-market planning. We help you build the internal capabilities to sustain ABM long-term.
Hands-on training for your sales and marketing teams on ABM best practices, tools, and execution. We've trained teams at companies like Exotel, resulting in a 60% boost in sales.
We are an experienced team of creative, analytical, and business-oriented Smarketers. SMBs as well as Fortune 500 tech companies trust us with their marketing. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.
ABM is a focused growth strategy where marketing and sales teams collaborate to target best-fit accounts and turn them into customers. Instead of casting a wide net, ABM treats high-value accounts as individual markets, delivering personalized campaigns and content to key decision-makers within those organizations. It works particularly well for B2B companies with complex sales cycles, high deal values, and multiple stakeholders involved in the buying process.
AI transforms ABM in three key ways. First, it processes vast amounts of intent data to identify which accounts are actively researching solutions like yours. Second, AI tools like Claude Code analyze this data and generate highly personalized outreach at scale across email, LinkedIn, and WhatsApp. Third, AI-powered scoring models help prioritize accounts based on their likelihood to convert, so your team spends time on the right conversations.
