What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.
Adam Turinas - CEO
HealthLaunchPad
Your top accounts won't respond to generic campaigns. Enterprise buying committees have 11+ stakeholders, 6–12 month cycles, and zero tolerance for irrelevant outreach. 1:1 ABM is the only approach that matches this complexity.
Enterprise buyers receive 100+ cold emails daily. Without deep personalization tied to their specific challenges, you're noise.
You need to engage the CTO, VP Engineering, Procurement, and the end user — each with different pain points and motivations.
6–18 month enterprise deals require consistent, evolving touchpoints — not a one-time email sequence.
Your target accounts already have incumbents. Breaking in requires deep intelligence on their current pain and contract timelines.
Marketing needs to prove ROI on enterprise pursuits. Without proper attribution, 1:1 programs get cut first.
You want to run 1:1 for 30–50 accounts but don't have the team to research and personalize for each one manually.
Hyper-personalized campaigns for your highest-value target accounts - every touchpoint custom-crafted.
For Thomson Reuters, our 1:1 ABM program generated 24 qualified opportunities from named target accounts within 6 months - each worth $200K+ in potential contract value.
We build and execute fully bespoke campaigns for each of your strategic accounts — from deep research to multi-channel orchestration.
Deep-dive research into each target account — org structure, tech stack, strategic priorities, pain points, and buying committee mapping.
Custom content for each account — personalized landing pages, executive briefs, industry reports, and solution narratives.
Engage multiple stakeholders simultaneously across email, LinkedIn, phone, and direct mail with coordinated messaging.
IP-targeted and cookie-based advertising that puts your brand in front of specific accounts across the web.
C-suite engagement through exclusive events, 1:1 dinners, advisory boards, and thought leadership positioning.
Our AI engine monitors intent signals, news triggers, and engagement patterns to optimize timing and messaging for each account.
1:1 ABM is the most effective approach for enterprise deals. Let us discuss your target list.
A strategic 1:1 ABM program runs in 90-day sprints with continuous optimization.
Identify top 10–50 accounts using ICP fit, intent signals, and revenue potential. Deep-dive research on each.
Build account-specific strategies, create personalized content, and design multi-channel plays for each account.
Launch coordinated campaigns across digital and offline channels. Engage buying committees with personalized touchpoints.
Analyze engagement, refine messaging, expand into new stakeholders, and progress accounts through the pipeline.
Most agencies send personalized emails with the company name swapped. Real 1:1 ABM requires 8-12 hours of research per account - understanding their strategic priorities, org dynamics, and buying triggers. That is what we do.
Thomson Reuters, IBM, Rockwell — we've delivered 1:1 ABM for the world's most complex B2B accounts.
Our AI engine accelerates account research, identifies buying signals, and personalizes messaging at scale.
We orchestrate digital + offline channels — not just email sequences. Events, direct mail, ads, and executive engagement.
We identify and engage all stakeholders — not just the obvious contact. Power mapping reveals hidden influencers.
Every touchpoint is tracked. You'll know exactly which activities influenced which deals.
Programs launch in 4–6 weeks, not 4–6 months. Our AI and playbooks accelerate everything.
Most companies start with 10–25 accounts for true 1:1 ABM. Each account gets fully bespoke treatment — custom research, personalized content, and dedicated outreach. We can scale to 50 accounts with AI-assisted personalization.
1:1 ABM treats each account as a unique market with fully custom campaigns. 1:Few groups 5–15 similar accounts into clusters with shared messaging but account-level personalization. 1:1 is for your highest-value targets; 1:Few scales the approach.
First engagement signals appear within 4–6 weeks. Qualified meetings typically start in month 2–3. Pipeline creation happens in month 3–6. Enterprise deals close in 6–18 months.
Intent data helps prioritize timing but isn’t required. We combine intent signals (6Sense, Bombora) with trigger events (funding, leadership changes, tech stack shifts) and direct research to identify the right moment for outreach.
Our AI engine handles research, content drafting, and signal monitoring. Human strategists review and refine. This lets us maintain true personalization across 30–50 accounts without sacrificing quality.
Email, LinkedIn, display advertising, direct mail, executive events, phone outreach, personalized landing pages, and custom content. The channel mix depends on the account’s preferences and engagement patterns.
Primary metrics: qualified meetings booked, pipeline created, and revenue influenced. Secondary: account engagement score, stakeholder coverage, content engagement, and time-to-first-meeting.
Yes. 1:1 ABM and demand gen are complementary. Demand gen fills the top of funnel; 1:1 ABM focuses on specific high-value accounts. We coordinate messaging so both programs reinforce each other.
