Most B2B companies treat social media as a broadcast channel. We treat it as a revenue channel. Our approach connects social engagement directly to pipeline — because impressions don't pay the bills, qualified conversations do.
For a B2B SaaS client in 6 months
For an IT services company
Across B2B manufacturing clients
We've audited over 80 B2B social accounts in the last two years. The pattern is always the same: companies post consistently but can't trace a single deal back to social. Here's why.
Research, data entry, follow-ups, and admin eat most of an SDR's day. AI handles all of it — freeing humans for high-value conversations.
Treating LinkedIn, Twitter, and Meta the same way. Each platform has different buyer behavior — a CTO on LinkedIn expects depth, the same person on Twitter expects brevity and hot takes.
Social posts go out, but there's no UTM strategy, no pixel setup, no CRM integration. You literally cannot prove ROI even when social is working.
Likes and comments feel good but mean nothing if you're not converting engaged profiles into conversations. Social is a top-of-funnel signal, not the end goal.
From strategy to pipeline attribution - social media that drives business outcomes, not just likes.
We've learned through running social for 40+ B2B companies that the playbook is different from B2C. Here's what works.
We start by mapping your ideal customer's social behavior — what they engage with, who they follow, what triggers them to comment. Then we build content pillars around those triggers, not your product features.
We produce 3 content types per platform: authority posts (long-form insights), engagement posts (questions, polls, contrarian takes), and conversion posts (case studies, results, CTAs). Each has a specific role in the funnel.
Posting is 40% of the work. The other 60% is engaging in the right conversations — commenting on prospect posts, joining relevant threads, and building relationships before the sales pitch.
We use paid social surgically — not to boost every post, but to amplify content that's already proving organic traction. This approach consistently delivers 3-5x better ROAS than cold paid campaigns.
We connect every social touchpoint to your CRM. When a deal closes, you can see exactly which posts, comments, and interactions influenced that buyer's journey. No more 'social is hard to measure' excuses.
Your sales team's combined network is 10x your company page reach. We build programs that make it easy for employees to share — with pre-written posts, engagement guidelines, and gamification that actually works.
Get a free social media audit. We will show you what is working, what is not, and where the pipeline opportunities are.
We don't do 90-day 'strategy phases' before posting. Here's how we get results fast while building for long-term.
We audit your current social presence, analyze competitor engagement, and map your ICP's social behavior across platforms. Deliverable: Platform priority matrix and content gap analysis.
We define 4-5 content pillars based on what your ICP actually engages with (not what you want to talk about). Each pillar gets a format mix — text, carousel, video, polls.
UTM framework, pixel installation, CRM integration, scheduling tools, and attribution tracking. This is the boring work that makes measurement possible.
We produce the first month's content batch, get approvals, and start publishing. Simultaneously, we begin daily engagement routines on target accounts
Once organic content shows engagement patterns, we layer paid behind top performers. Retarget engagers with deeper content and conversion CTAs.
First performance review. We double down on what's working, kill what isn't, and establish the ongoing rhythm. Monthly reports tie social activity to pipeline.
We have found that companies posting 3X per week with genuine engagement generate more pipeline than those posting daily with no interaction. Quality conversations over content volume.
We report on SQLs and pipeline influenced, not vanity metrics. If social isn't contributing to revenue, we change the approach.
We don't cross-post the same content everywhere. Each platform gets content designed for how buyers behave on that specific platform.
We spend as much time engaging in conversations as we do creating content. That's where relationships and pipeline actually come from.
We've run social for 40+ B2B companies. We know what works for long sales cycles, multiple decision-makers, and complex products.
Every post, every click, every conversion is tracked. You'll always know exactly how social contributes to your pipeline.
We don't separate organic and paid into silos. Paid amplifies what organic proves works — this approach consistently outperforms standalone campaigns.
