Expand Your Business Reach With Smarketers - Premier Account Based Marketing Agency in Mumbai

We are India’s only ITSMA Awarded ABM agency

Award Winning ABM Agency In Mumbai

Empowering companies to access global markets through strategic and personalized Account-Based Marketing services is our forte at Smarketers. Our mission is simple yet powerful: to propel your business to new heights by unlocking the potential of targeted marketing on a global scale.

We specialize in crafting custom account based marketing solutions tailored to help you effectively target high-value accounts with precision strategies. Our objective is clear: to ensure that your business not only attracts customers but also establishes invaluable connections, both locally and globally.

Leverage Our Custom ABM Solutions in Mumbai?

We’ve listed a few reasons why you should consider partnering with us for your ABM in Mumbai-

Expertise

Our team boasts years of diverse industry experience, equipping us to deliver outstanding results. From data analysis to content creation and digital marketing, we've honed our skills to provide top-tier account based marketing solutions.

Personalization

Recognizing that every business is unique, we embrace a highly personalized approach with each client. Tailoring our strategies and campaigns to suit your specific needs ensures more impactful results.

Proven Track Record

Our portfolio of successful account based marketing campaigns speaks volumes. Consistently delivering tangible results, we've helped numerous clients achieve their SLAs and goals.

Cutting-edge Technology

Staying ahead of the curve is paramount to us. By leveraging the latest tools and techniques in technology and data analytics, we ensure your o deliver outstanding results. From ABM campaigns remain innovative and effective.

Dedicated Client Support

Our commitment to your success extends beyond strategy development. We provide dedicated client support, promptly addressing your questions, concerns, and evolving needs.

Transparent Reporting

Transparency is key in our approach. Expect detailed reports on your ABM campaign performance, enabling you to track progress and measure the impact of our services effectively.

Nurturing Highly Targeted B2B Connections in Mumbai

Our ABM methodology is all about forging invaluable connections for long-term partnerships. We excel in direct outreach and nurturing existing relationships, ensuring that your ABM campaign in Mumbai aren’t just targeted but also effective. We initiate direct conversations with potential clients and leverage our extensive network to facilitate introductions that truly count.

At Smarketers, our strategic methods are meticulously sculpted to cultivate enduring relationships, ensuring that your business remains a prominent presence in the minds of your target accounts in Mumbai.

Our ABM Services in Mumbai

Discover our range of account-based marketing services in Mumbai:

Strategic ABM (One-to-one): Personalized and highly targeted campaigns for individual accounts, building lasting relationships with decision-makers.
ABM Lite (One-to-few): Scaled-down version of Strategic ABM, offering personalized marketing to a small group of similar accounts.
Programmatic ABM (One-to-many): Scalable and automated ABM, targeting a large group of accounts with similar characteristics using data and technology.

Elevate Your Marketing with Smarketers Advanced Account-Based Marketing (ABM) Framework

Unlock the full potential of personalized marketing strategies tailored for high-value accounts with Smarketers’ comprehensive ABM service. Our proven framework ensures targeted engagement, conversion, and lasting customer relationships. Here’s what sets us apart:

Precision ICP Development

Craft a detailed Ideal Customer Profile (ICP) based on insightful demographics, firmographics, and behavior analysis.
KPIs: Customer fit score, conversion rates of ICP-aligned leads.
Key activities: Customer interviews and data analysis.

Dynamic Intent Data Monitoring

Stay one step ahead by monitoring online behavior and identifying intent signals.

KPIs: Intent score, increase in engagement from high-intent accounts.
Key activities: Utilize third-party tools and analyze web interactions.

Integrated ABM Tech Stack

Rely on a carefully curated ABM tech stack, seamlessly integrated with your CRM and other systems.

KPIs: Integration efficiency, tool-specific metrics (e.g., click-through rates)
Key Activities: Research, select tools, and integrate with CRM.

Strategic Stakeholder and Buying Committee Profiling

Identify and engage key decision-makers and influencers within your target accounts.
KPIs: Stakeholder mapping and engagement levels with crucial decision-makers
Key Activities: Stakeholder interviews, LinkedIn research.

Tailored Content Mapping and Development

Align content with specific buyer journey stages and personalize it for target accounts.

KPIs: Content engagement rates and personalization effectiveness.
Key Activities: Content audit, creation of personalized content.

In-Depth Company and Segment Research

Gain valuable insights about your target companies and industries to tailor your messaging effectively.
KPIs: Account knowledge depth, message resonance with target segments
Key Activities: Market research, competitive analysis.

Consistent Messaging Framework

Develop a compelling and consistent message that resonates across channels.

KPIs: Message consistency across channels, message recall and resonance.
Key Activities: Collaborate with marketing and sales teams.

Proactive In-Market Account Identification

Monitor signals indicating accounts actively in the market for your solution.

KPIs: Number of identified in-market accounts and conversion rates for in-market accounts.
Key Activities: Continuous monitoring of intent data and triggers.

Multi-Channel Campaign Execution

Execute impactful campaigns across various channels, including email, LinkedIn, programmatic ads, and more.

KPIs: Channel-specific engagement rates, cross-channel attribution.
Key Activities: Campaign planning, execution, and monitoring.

Personalized Offline Tactics

Implement offline strategies, such as sending personalized gifts and hosting targeted events.

KPIs: Attendee engagement at events and response rates to offline gifting.
Key Activities: Event planning, gift selection and distribution.

Robust Lead and Account Scoring

Implement scoring systems to prioritize leads and accounts based on engagement.

KPIs: Lead and account scores, sales conversion rates.
Key Activities: Define scoring criteria and integrate with CRM.

Partner with us for a personalized and data-driven approach to ABM success.

ABM Framework

Aspect

ICP Development

Intent Data

ABM Tech Stack

Content Mapping & Personalized Content Development

Company and Segment Research

Creating a Messaging Framework

Identify In-Market Accounts

Multi-channel Campaigns

Offline Gifting and Events

Lead and Account Scoring for Reporting

Description

Define Ideal Customer Profile (ICP) based on demographics, firmographics, and behavior.

Monitor online behavior to identify intent signals indicating interest or consideration.

Identify key decision-makers and influencers within target accounts.

Align content with buyer journey stages and personalize for target accounts

Gather insights about target companies and industries to tailor messaging.

Develop a consistent and compelling message that resonates with the target audience.

Monitor signals indicating accounts are actively in the market for your solution.

Execute campaigns across various channels like email, LinkedIn, programmatic ads, etc.

Implement offline tactics such as sending personalized gifts and hosting targeted events.

Implement scoring systems to prioritize leads and accounts based on engagement.

Key Activities

Customer interviews, data analysis

Utilize third-party tools, analyze web interactions

Stakeholder interviews, LinkedIn research.

Content audit, creation of personalized content

Customer interviews, data analysis

Collaborate with marketing and sales teams

Continuous monitoring of intent data and triggers

Campaign planning, execution, and monitoring

Event planning, gift selection and distribution

Define scoring criteria, integrate with CRM.

KPIs

Customer fit score – Conversion rates of ICP-aligned leads

Intent score – Increase in engagement from high-intent accounts

Stakeholder mapping – Engagement levels with key decision-makers.

Content engagement rates – Personalization effectiveness.

Customer fit score – Conversion rates of ICP-aligned leads

Message consistency across channels – Message recall and resonance.

Number of identified in-market accounts – Conversion rates for in-market accounts

Channel-specific engagement rates – Cross-channel attribution.

Attendee engagement at events – Response rates to offline gifting

Lead and account scores – Sales conversion rates.

Get Personalized ABM Recommendations
Connect with Your Ideal Audience and Boost Your Revenue

The Smarketers Advantage

With our targeted account-based marketing solutions in Mumbai, you can achieve:

Craft a Winning ABM Strategy

Success in Account-Based Marketing (ABM) in Mumbai hinges on a well-defined strategy. We help you achieve this by:

Setting Clear Goals

We define specific, measurable, achievable, relevant, and time-bound (SMART) objectives for your ABM campaign. These goals align with your broader business objectives and adapt to the ever-evolving dynamics of Mumbai’s marketplace.

Tailored Strategies

Our team crafts strategies that resonate with the local market, leveraging unique insights and local knowledge to ensure that your campaign is culturally relevant and highly effective.

Choosing Effective outreach Channels

Identifying the most efficient communication channels is crucial for reaching your target accounts in Mumbai. From email and social media to direct mail and targeted advertising, we meticulously select the methods that work best in this dynamic city, ensuring your message is heard.

Measuring Success

We establish key metrics to track the success of your ABM campaign.

Website Performance Testing

Tested website performance and UI/UX on the web and mobile for a great user experience.

ABM Key Performance Indicators (KPIs)

We understand that what gets measured gets managed. To ensure your ABM campaign thrives in Mumbai, we focus on a range of Key Performance Indicators (KPIs) including:

Marketing qualified leads/accounts (MQLs)
Cost per lead
Email open/reply rate
Engagement rate by account
Number of additional contacts per account
On-page time for digital assets
Marketing influence rate
In-funnel conversion rate
Number of sales meetings/appointments per account
Close rate /churn rate
Average selling price/average selling

FAQs

What is the primary objective of Account-Based Marketing (ABM) campaigns?

The main objective of Account-Based Marketing (ABM) campaigns is to focus on and interact with select high-value accounts, customizing marketing strategies to address their distinct requirements and preferences. This approach aims to cultivate stronger connections and foster business expansion.

How does Smarketers ensure that ABM strategies resonate with the local Mumbai audience?

We leverage our knowledge of the city’s business culture, local market trends, and a deep understanding of Mumbai’s landscape to tailor strategies that genuinely resonate with a business’ target audience.

Can Smarketers help Mumbai -based businesses expand their reach beyond the city?

Absolutely. Smarketers’ ABM strategies are designed to help businesses in Mumbai not only strengthen their presence within the city but also expand their reach to regional, national, and even global markets, depending on their goals and target accounts.

How does Smarketers create highly targeted B2B connections?

We excel in direct outreach and leverage our network for valuable introductions.

What benefits can I expect from Smarketers' ABM solutions in Mumbai?

Our account based marketing solutions offer increased ROI, better stakeholder engagement, streamlined decision-making, and improved customer experiences.

How can Smarketers help with a successful ABM strategy?

We assist in setting clear goals, crafting culturally relevant strategies, and selecting effective communication channels.

Expand Your Business Reach With Smarketers - Premier Account Based Marketing Agency in Mumbai

Award Winning ABM Agency In Mumbai