AI-powered ABM uses agent workflows — built on platforms like Claude Code, N8N, and Relevance AI — to handle every step of account-based marketing. Traditional ABM requires large teams to manually research, create content, and coordinate outreach. We configure these AI systems to deliver the same personalization at 5-10X the scale.
Yes. AI agents research each account’s specific situation — challenges, priorities, tech stack, and recent events — then generate unique messaging, landing pages, and ad creative. This isn’t mail merge; it’s contextual personalization based on deep account intelligence.
The system adapts its depth of personalization based on account tier. 1:1 accounts get fully custom content and dedicated agent attention. 1:Few accounts get segment-specific personalization. 1:Many accounts get industry-level customization with automated scaling.
Email (via Instantly/Smartlead), LinkedIn (connection requests, messages, InMail), WhatsApp (personalized conversations), programmatic display ads, and direct mail triggers. All channels share context and coordinate timing.
Through multi-touch revenue attribution — tracking every touchpoint across every channel for every account. We measure account engagement scores, pipeline generated, deal velocity, and revenue influenced — not just vanity metrics like impressions.
Week 1-2: Account selection, data integration, and research agent deployment. Week 3: Content generation and sequence design. Week 4: Multi-channel execution launches. First qualified opportunities typically appear within 6-8 weeks.
6Sense, Bombora, G2 (intent), Clay, Apollo, ZoomInfo (enrichment), LinkedIn (social), CRM history (HubSpot/Salesforce), website visitor identification, and custom first-party signals. Multiple sources ensure comprehensive targeting.
Absolutely — that’s the design. AI agents handle research, content, and initial outreach. When accounts show buying signals, they’re handed to your sales team with full context — research briefs, conversation history, and recommended next steps.