Businesses, either big or small, strive to be online. They compete to rank better in search engine results.
As with time, SEO has changed – for the better. Business owners need not worry about getting organic traffic, keyword ranking or leads without spending a bomb.
Here are a few SEO strategies that can be effective for your business to rank better in search engine result pages:
1. Focus on Long Tail Keywords
Keyword research is an important aspect of SEO, you have to choose the right keywords according to your buyers’ persona
Make a list of keywords that your prospect audience could search for.
You could use Google Keyword Planner, SEMrush for keyword research.
What are Long Tail Keywords?
Long tail keywords are phrases mostly used by your targeted audience.
Why Long Tail Keywords?
Competing in SERP rankings with high search volume keywords is tough. These keywords have low competition but there CTR is high (Click Through Rate). Here is an opportunity for your business to optimize your SEO campaigns with long tail keywords.
Example: For the search term “web hosting,” the search volume is high and it’s tough to get ranked in organic search results. Instead of using “web hosting,” you could use long tail keywords like “web hosting companies” and “web hosting service providers.”
With these long tail keywords, websites can easily get ranked in the organic listing.
2. Quality Content
Having quality content is imperative for any website.
Include relevant keywords in the content as search engine bots use these keywords as clues to understanding the topic of the webpage.
Add primary, secondary and long tail keywords in the content. Also, include LSI keywords in the content.
Proper keyword density needs to be maintained to rank well.
Avoid keyword stuffing in the content as search engines treat them as keyword spamming and your website may get penalized.
Know here What is the ideal keyword density of a page?
Add relevant images, infographics, graphs in the content as it helps increase user engagement. And if the images are optimized, search engines may show your page to the user.
3. Secure Site with HTTPS
Make sure your website has an HTTPS/SSL certificate.
Now Google is looking at https as one of the ranking signals.
HTTPS (Hypertext Transfer Protocol Secure) maintains the security and privacy of the user visiting your website. It will boost to your keyword rankings as well.
4. Improve Page Speed
Make sure your website has a good page speed score for both desktop and mobile. Because of neither search engines nor users like a slow website.
If your website takes longer to load, your customers will switch to another website and you may lose a sale.
Click here to take the page speed test
5. Mobile Friendly Website
Soon Google is going to roll out its “Mobile-First Index” update. In which it is going to change the way of the indexing.
Currently, Google ranks websites according to the desktop version of their indexed website. But henceforth it will index mobile websites and rank them accordingly.
Here you can take the mobile-friendly test for your website. And check you are following all the guidelines suggested by the webmaster.
- Select the right keywords for your business.
- Write quality content using the keywords for your website
- Implement https in your website
- Improve Page Speed
- Make your website Mobile Friendly
Implement all these points on your website. And let us know the results you have achieved after it.
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