A Leading Manufacturer of Machine Vision Systems generates million Dollar HIRO Pipeline
About the Client
Our client, a global leading manufacturer of machine vision systems, software, sensors, and industrial barcode readers, sought accelerated growth and lead acquisition for their cutting-edge deep learning products and 3D Vision systems. They wanted to fortify market presence, enhance engagement, and drive conversions all over India.
Why Opt for The Smarketers
The decision to partner with The Smarketers was underpinned by their specialized expertise in manufacturing business marketing. Renowned as bridge-builders, they seamlessly aligned sales and marketing teams and integrated Inbound and Account-Based Marketing (ABM) methodologies. Their extensive industry experience addressed critical pipeline challenges, ensuring a cohesive approach between prospects and customers.
Our HubSpot Marketing and Sales Hub Enterprise Implementation services included –
Approach Employed
The Smarketers executed a meticulously tailored targeted outbound approach:
Targeted Account Selection
Curating a precise database aligned with the client’s specifications ensured accuracy in targeting.
Segmented Email Marketing
Utilizing industry and geography segmentation, targeted email campaigns leveraged the client’s rich content repository.
Custom Telemarketing Scripts
Crafting personalized calling scripts for diverse industries enhanced client interactions using insights from prospective client FAQs.
Personalized LinkedIn Engagement
A customized approach on LinkedIn facilitated meaningful conversations around machine vision with intended contacts.
Methodology Implemented
Comprehensive Product Knowledge Transfer
Leveraging the client’s insights into their products, our team crafted compelling content that fostered meaningful conversations, aligning with variations, industry applications, and competitive advantages.
Database Refinement
Rigorous validation of the client database ensured precise targeting, supplemented by data mining tools such as LinkedIn Sales Navigator and Zoominfo to align with objectives.
Tailored Outreach Campaigns
A meticulously crafted messaging framework, segmented by industry, amplified through guides, whitepapers, use cases, application notes, datasheets, and videos, maximized impact. Oracle Eloqua bolstered the effectiveness of email campaigns.
Outcomes Achieved
1500+ Contacts from 450+ Diverse Manufacturing Accounts
Spanning electronics, automotive, industrial automation, pharmaceuticals, and consumer products sectors.
10+ High-Intent Revenue Opportunities
secured from manufacturing companies that generate revenue over 100 million USD yearly.
