The impact of the COVID-19 pandemic on health and humanity has changed the world as we know it. The borders are closed and social distancing …
From Gartner to ComScore, all the past predictions about the ‘future of search’ talked about how ‘voice-first’ interactions would be the norm by the year …
ABM (Account-Based Marketing) is a strategic approach that personalizes messaging and outreach to high-value target accounts. Marketing and sales teams join forces to align their …
Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global …
Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more …
Statista reports that the total size of the SaaS market has increased exponentially. From $105 billion in 2017 to a whopping $116 billion in 2018, …
The B2B marketing renaissance witnessed increased adoption of Account-Based Marketing (ABM) as global marketers recognized its power. However, owing to the diverse nature of ABM …
Search Engine Optimization (SEO) is one of the oldest but one of the most effective and indispensable marketing tactics available to marketing professionals. Over the …
Staying ahead of the competition requires researching current trends and keeping up with consumer expectations. An important aspect of this is maintaining aesthetic appeal and …
From being subjected to scrutiny at the great buzzword debate a few years back to being identified as a valuable strategy in recent times, Account-based …
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AI in Marketing – Transforming the Future of B2B Marketing [In-Person Event - Hyderabad]
