Stop Competing on Hourly Rates: The Ultimate IT Services GTM Strategy Guide
Learn how to differentiate your firm, build a thought leadership engine, and close high-value accounts in a crowded market.
Key Takeaways:
- How to develop a clear, defensible Point of View (POV) that sets your firm apart.
- A proven framework for extracting thought leadership insights from your technical experts.
- The exact Account-Based Marketing (ABM) playbook for sustaining engagement over 6-18 month sales cycles.
- Strategies for co-marketing with technology partners (Microsoft, AWS, Google) to secure MDF and generate leads.
- How to shift from hourly billing to value-based pricing and increase your margins.
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Frequently Asked Questions
Who is this guide for?
This guide is designed for CEOs, VPs of Marketing, and sales leaders at IT services firms, managed service providers (MSPs), and system integrators.
How long is the guide?
The guide is a comprehensive 3,000+ word resource that covers every aspect of an IT services GTM strategy, from positioning to pricing.
Is this just theoretical advice?
No. The guide includes practical frameworks, templates, and actionable advice based on real-world examples from successful IT services firms.
Do I need a large marketing team to implement these strategies?
While a dedicated marketing team helps, many of the strategies in this guide such as developing a POV and extracting insights from SMEs can be implemented by firms of any size.
Is the guide free?
Yes, the guide is completely free to download. Simply enter your email address to get instant access.