2026 Strategy Guide
Marketing Trends: The B2B Growth Engine
Navigate the seismic shift in B2B marketing. A comprehensive roadmap for AI adoption, MarTech evolution, and the new agent-led buyer journey.
- Jan 2026
- PDF Format
- 15 Min Read
B2B Buying via AI Agents
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GenAI Economic Value
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Buyer LLM
Usage
Usage
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Budget Shift to Offline
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AI & Agentic Systems
- AI & Agentic Systems
- MarTech Stack Evolution
- Human-Centricity & Trust
- Organizational & Talent Imperatives
