Discover how strategic competitive analysis validated a #1 market position in data completeness—while identifying the exact improvements needed to dominate every performance metric.
When claims aren’t enough, data speaks. See how we helped a top AI-powered ABM data platform benchmark against four major competitors to prove superiority, win more enterprise deals, and build an unstoppable competitive moat through objective, performance-driven analysis.
Our client is a leading AI-powered data intelligence and ABM platform provider delivering high-quality company and contact data to B2B sales and marketing teams worldwide.
As the backbone of modern account-based marketing strategies, the platform enables thousands of businesses to identify, target, and engage high-value accounts with exceptional accuracy.
Serving enterprise customers across industries, the client processes millions of data points daily to deliver continuously refreshed, verified intelligence that fuels revenue growth, improves targeting precision, and drives competitive advantage.
With data accuracy and completeness at the core of their value proposition, maintaining market-leading data quality is not optional, it is essential to customer trust, business growth, and long-term competitive positioning.
In a rapidly evolving ABM data market, the client faced a critical challenge: proving undisputed market leadership in an industry where every provider claims to have the “most accurate” and “most complete” data.
Without objective benchmarking:
We designed a comprehensive competitive intelligence framework that moved beyond marketing claims to uncover objective performance truths. The approach combined rigorous testing with independent validation to deliver actionable insights.
Head-to-head evaluation of data accuracy, coverage, and platform usability across all major competitors.
Systematic measurement of accuracy, completeness, and reliability across critical company and contact data attributes.
ECLAT Health Solutions had a goal of maximizing the utilization of the HubSpot platform in the upcoming months. They wanted partners, like The Smarketers, who could understand their marketing and sales processes, translate them into HubSpot workflows, and guide their team through the implementation to leverage the platform’s full potential.
Identification of specific improvement areas to reinforce leadership and eliminate competitive vulnerabilities.
Our benchmarking process evaluated five performance dimensions that directly impact customer success and platform value. Each competitor was tested using identical datasets and validation sources to ensure true apples-to-apples comparisons.
All findings were cross-referenced against:
This ensured unbiased, credible results capable of withstanding enterprise-level scrutiny.
The benchmarking analysis confirmed strong market leadership while highlighting targeted opportunities to achieve complete dominance.
Market-leading account coverage across all tested categories
Superior organizational intelligence compared to all four competitors
Seamless professional network data access (achieved by 4 of 5 platforms)
Rated Moderate, while Competitors 1 and 2 achieved Fast performance
Rated Moderate, with a clear path to match top performers (Competitors 2 and 3)
A strong market-leading position supported by a focused roadmap to eliminate remaining performance gaps.
This benchmarking initiative delivered measurable value across sales, product, and marketing teams—transforming positioning from claims-based to evidence-driven leadership.
Sales teams now confidently compete using verified performance data, increasing win rates in enterprise deals.
Leadership identified two clear priorities: Platform Speed optimization and Revenue Accuracy enhancement.
Marketing now leads with proof-backed messaging such as “#1 in Data Completeness” and “Highest Employee Accuracy.”
Transparent performance validation and clear improvement plans positioned the client as a trusted, customer-first market leader.
This comprehensive benchmarking study delivered exactly what the client needed: objective validation of market leadership combined with a precise roadmap for achieving undisputed dominance.
The results speak clearly:
If you operate in a data-driven market and need objective proof to validate strengths while identifying growth opportunities, strategic benchmarking can help you build an unassailable competitive advantage.
