Thesmarketers
Search
Close this search box.

Smarketers runs a successful ABM campaign to generate 100+ MQLs for a Digital Patient Engagement Platform.

ABOUT KEYREPLY

KeyReply is an industry-leading patient engagement orchestrator designed to be a patient’s personal guide in their healthcare journey. Recognized as Gartner Cool Vendor 2021 in “Conversational and NLT Widen Use Cases, Domain Knowledge, and Dialect Support,” the company’s conversational AI platform bridges the gap between patients, clinicians, and administrators. It ensures clear, consistent, and optimum communication across multiple touchpoints.

Objective

Owing to its lack of expertise in account-based marketing (ABM), targeted lead generation, and the need to grow its sales pipeline, the KeyReply team reached out to The Smarketers to run 1:few Account-based Marketing (ABM) programs focusing on target accounts in APAC and MEA regions.

Challenges

KeyReply’s platform is an industry-breaking solution to do away with the common pain points in patient service. The company ensures meaningful, cost-effective engagement with patients and caregivers via omnichannel virtual assistants that facilitate the best patient experience with measurable data and ROI.

Since KeyReply’s offering was unique and one of its kind in the healthcare industry, the two significant challenges that The Smarketers faced were as follows:

However, as a long-standing industry expert working across the spectrum to capture and convert qualified leads through ABM, our team set out to execute lead-generation activities, including inbound marketing, website design, and content creation.

Solution

As part of a comprehensive long-term marketing campaign to generate qualified leads for the client, our team undertook ABM and content creation activities, including:

Results

Are you looking to move towards account-based marketing (ABM) for the promise of a more substantial ROI? Schedule a free 30-minute consultation with our expert senior Smarketer.

Are you looking to move towards account-based marketing (ABM) for the promise of a more substantial ROI?

Schedule a free 30-minute consultation with our expert senior Smarketer.

The Ultimate Account-Based Marketing (ABM) tool kit for B2B Organizations executing or planning to implement ABM in 2024

cta
Smarketers