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Leidit, A ServiceNow Certified Elite Partner Gained a 4X Increase In Website Traffic and SEO Rankings With Smarketers Website Development & SEO Services

About the Client

Leidit is a ServiceNow Certified Silver Partner with a team of experts in IT workflows, customer workflows, employee workflows, and Now apps. For years the company has been helping businesses with faster implementation and better adoption of ServiceNow solutions.

Challenge

Leidit's website had an outdated design language, colors, fonts, and content that needed to be more self-explanatory and in line with current trends. Their website was not optimized for conversions and could not drive any inbound traffic or leads.

Approach

Smarketers worked with the Leidit team to re-design and develop the website. A proper SEO and content strategy were laid out to ensure Leidit’s website ranks higher on search engines and generates relevant traffic.

Activities/Services Provided

Buyer Persona Analysis, Competitor Analysis, & Keyword Research

The team conducted thorough research and competitor analysis for relevant keywords and SEO suggestions.

Website Design

The team created custom mockups and wireframes using WordPress. Layouts were designed keeping the design language, branding, trends, and preferences in mind.

Website Development

The website was created using WordPress and Elementor visual builder, which made it easier for maintainers to upload and update new content.

Search engine optimization (SEO)

Optimized the website for On-Page SEO with appropriate Title Headers, Meta Tags, Meta Descriptions, Canonical URLs, Redirects, and Keywords.

Website Performance Testing

Tested website performance and UI/UX on the web and mobile for a great user experience.

Add-ons

Integration of Marketing Automation Tools (Hubspot)

Used marketing automation tools to create forms and track visitors to the website. It allowed us to optimize conversions on the site.

Kinsta Hosting

Team recommended Kinsta Hosting for WordPress. It provides its CDN solution to deliver content assets, increasing the speed and security of sites.

Used marketing automation tools to create forms and track visitors to the website. It allowed us to optimize conversions on the site.
Team recommended Kinsta Hosting for WordPress. It provides its CDN solution to deliver content assets, increasing the speed and security of sites.

Results Achieved

Increase in organic traffic
0 %
Increase in page authority
0 X
Growth in website performance (web and mobile)
0 X
Increase in
domain authority
0 X

OLD vs NEW

RESULTS

Accounts Engaged
0 +
High Value Opportunities Generated
0

Other non-measurable metrics that were impacted: Interest from Influencers and Decision-makers of new accounts, Brand awareness & Thought leadership.

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