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Smarketers' SEO and Website Expertise Empowers Perspectium’s, Traffic and Keywords

About Perspectium

Perspectium, a ServiceNow partner, is a data integration and synchronization tool offered as a SaaS solution for ServiceNow users. It recognizing the importance of fortifying their online presence to reach a wider audience and stay ahead of competitors. To achieve their goals, they sought the expertise of a trusted marketing partner, and they turned to us, The Smarketers, to drive SEO, Web Design, and Development activities.

Key Challenges

Perspectium’s website lacked visibility in search engine rankings, and they were missing out on valuable opportunities to engage with their target audience.

Perspectium chose The Smarketers as their digital marketing partner for several compelling reasons.

Improve Traffic & Organic Visibility

Website Revamp Goals

  • Create a search-friendly website
  • Maximize visibility
  • Improve user experience
  • Increase website visitors

SEO Strategy

  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and Organizing the site’s content
  • Create URL strategy to take advantage of established value
  • Remove and merge sections of the old website to support keyword strategy
  • Post website launch, SEO monitoring to fix issues

Website Revamp Takeaway - SEO First Approach

  • SEO first approach and website maintenance goes hand-in-hand
  • Site architecture and content development is key to improving visitor experience and SEO
  • A URL strategy can help with SEO, user experience, and boost current marketing incentives

Results

97.02%

Increased Website Traffic

122.68%

Increased NewUsers

80%

Increased Mobile Speed

Increase Traffic by 66.52%

Website Improvements Objectives
  • Improve traffic from Organic Search
  • Improve ranking for main keywords
  • Build global awareness
SEO Strategy
  • Long-tail keyword research
  • Targeted keywords – topic creation
  • Optimizing the site for mobile & desktop

SEO Maintenance Takeaway

  • Long-tail keywords have amazing benefits including increased search volume, higher click-through-rate, higher conversion rate, easier and quicker ranking.
  • We’ve all heard mobile is the ‘next big thing’ and it is here to stay, so it’s no big secret that website owners need to think about mobile users as well.
  • Structuring a website is indeed a crucial element of SEO as it helps to generate more traffic and receive more internal links

66.52%

Increase in Organic Traffic

25

Targeted keywords in top 10

Driving Traffic

  • It’s very important that we do constant content updates. They Really Help!!
  • Performing a technical audit improves the overall growth of a website. It is done to make a website flawless and more search engine friendly
  • Content outreach and social media sharing ensures direct visibility of your content and developing valuable relationship in the process
  • Constant flow of fresh content keeps your community engaged, more indexing, and helps the website to rank well in search engines

Results

97.02%

Increased Website Traffic

122.68%

Increased NewUsers

80%

Increased Mobile Speed

Traffic Increase Through Blogs

Website Improvements Objectives
  • Improve traffic from Organic Search
  • Improve ranking for main keywords
  • Build global awareness
SEO Strategy
  • Long-tail keyword research
  • Targeted keywords – topic creation
  • Optimizing the site for mobile and Desktop
SEO with Blogging
  • Create a blog strategy to focus on solving customers pain points to increase qualified traffic.
Blogging SEO Strategy
  • Post Blogs relating to industry questions and the targeted keywords
  • Including keywords in content that target audience search
  • Adding call-to-action (CTA) in each blog
  • Providing internal linking to different relevant blogs
  • Promote across social platforms
  • Repurposing the content in different ways

Blogging SEO Takeaway - Use Better CTA's

  • CTA is critical
  • If you write blogs that are relevant to your audience, it will give you an opportunity to drive back traffic to your website.
  • Quality content is great, but it won’t improve your SEO efforts if relevant keywords are absent.
  • CTA’s are so powerful that conversions, revenue, business, and profit rely on it.
  • Even though there are many ways to promote content none of them are as good as social media platforms.

Results

97.02%

Increased Website Traffic

122.68%

Increased NewUsers

66.52%

Increased Mobile Speed

Rank for Competitive Keywords in Just 5 Weeks

Technical SEO Objectives
  • To get a first page ranking for competitive keywords
SEO with Blogging
  • Link Building Activities (Off Page Submissions)
  • Blog Creation & Submissions
  • PPT Submissions
  • A thorough technical, technical optimization, and recurring audits to find out new and existing problems
  • Detailed keyword research
  • Content audit to find out keyword rankings of the content
  • Steady blog publishing
  • Off-site audit to find out noteworthy content to get quality backlinks to increase domain authority and get a better ranking

Blogging SEO Takeaway - Conduct Audits

Link building, content creation, content distribution, graphic design, etc is vital to successful SEO. But, all these “front end” SEO tactics won’t work if the “back-end” isn’t optimized. A basic technical audit includes finding broken links, proper usage of H1/H2/H3 tags and bolded words. It also extends into territory of servers, IP addresses, DNS services, web hosting, and all other kinds puzzling hi-tech terms
If there are on-site factors hindering your SEO efforts, technical optimization is a must
It will help you track your progress and whether your efforts are paying off
It is the activities you do on your website to improve your ranking like manual link building, social media marketing, and guest blogging which will get a reference to your website in different places of the web
Keyword research is figuring out what the people are looking for in order to be at the right place, at the right time, with the right content. It should always be an ongoing process as the competition and trends keep changing
The aim of the content audit is to provide a qualitative analysis of all the content on your website. It will help you to develop an effective marketing strategy. Plus, you can also find out what worked and what hasn’t
Search engines love fresh content but you must know how to balance between quality and frequency

Results

97.02%

Increased Website Traffic

122.68%

Increased NewUsers

66.52%

Increased Mobile Speed

25

Targeted Keywords in top 10

66.25%

Quality Backlinks Achieved

Link building, content creation, content distribution, graphic design, etc is vital to successful SEO. But, all these “front end” SEO tactics won’t work if the “back-end” isn’t optimized. A basic technical audit includes finding broken links, proper usage of H1/H2/H3 tags and bolded words. It also extends into territory of servers, IP addresses, DNS services, web hosting, and all other kinds puzzling hi-tech terms
If there are on-site factors hindering your SEO efforts, technical optimization is a must
It will help you track your progress and whether your efforts are paying off
It is the activities you do on your website to improve your ranking like manual link building, social media marketing, and guest blogging which will get a reference to your website in different places of the web
Keyword research is figuring out what the people are looking for in order to be at the right place, at the right time, with the right content. It should always be an ongoing process as the competition and trends keep changing
The aim of the content audit is to provide a qualitative analysis of all the content on your website. It will help you to develop an effective marketing strategy. Plus, you can also find out what worked and what hasn’t
Search engines love fresh content but you must know how to balance between quality and frequency

Results

97.02%

Increased Website Traffic

122.68%

Increased NewUsers

25

Targeted Keywords in top 10

66.25%

Increased Mobile Speed

66.25%

Quality Backlinks Achieved

The Growth Grader

Spend 10 minutes answering questions about your company’s growth strategy to get your grade plus a custom-built growth plan to help you improve it.

The Smarketers, LLP.
3rd floor, Sreshta Marvel,
Sy.No.136, Kondapur Main Road, Gachibowli, Hyderabad, Telangana 500032

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