Sentient Solutions wanted to rebrand itself entirely and needed a well-designed and fully optimized website to showcase its product engineering expertise and application to various industries. They wanted the design language, colors, fonts, and content flow to be updated and aligned per the new branding style.
The Smarketers team identified the gap in the client’s old website and developed a website development and design strategy. The team highlighted the critical areas of the website and revamped the messaging to position Sentient as a leading accounting-tech company. A simple and concise content and SEO strategy were built to ensure the Sentient website ranks high on SERP.
To ensure parity and consistency between GA4 and Universal Analytics, we conducted a thorough comparison of key metrics. This analysis involved cross-referencing and validating data points between the two analytics platforms. By ensuring that the metrics aligned closely, we provided AsterDM Healthcare with confidence in the accuracy and reliability of their GA4 data, allowing for informed decision-making based on consistent data insights.
increase in organic website traffic
increase in keyword ranking
increase in web conversions compared to the old website
Improved customer experience
