The client is a U.S. based IT services company with an exclusive focus on helping companies in the effective implementation of ServiceNow solutions. It is a ServiceNow Elite Partner - a top partner recognition achieved by less than 5% of U.S. based ServiceNow partners.
The client wanted to increase their visibility in the digital media and engage target decision-makers and influencers with thought leadership content. However, their existing website and brand messaging delivered little success. Given their good reputation in the ServiceNow ecosystem, the client also wanted to create a powerful brand messaging and identity that inspires and resonates with their buyers.
Since the website wasn’t optimized for SEO best practices and appealing Call-To-Actions (CTAs), it wasn’t ranking for important keywords and generating traffic or MQLs. Even though the client was generating a considerable amount of content, due to the lack of a data-driven inbound strategy, it wasn’t reaching the target audience - a challenge most B2B businesses face today.
Reporting & Sales Enablement We ensured all the leads generated were properly nurtured and qualified before handing off to the sales team. A weekly lead report was shared between the sales and marketing team to ensure all the qualified leads are being tracked and followed-up. We tracked important marketing KPIs like traffic, keyword positions, conversions, top-performing pages, social engagement on a monthly basis.
The website is ranking for a total of 724 search keywords including major keywords like “ServiceNow HR Implementation”, "ServiceNow for Retail", "ServiceNow ITSM" "ServiceNow HR portals" etc.