Success stories

Inbound Marketing helps a ServiceNow Elite Partner in becoming a Fastest-growing US Company

About the Client

The client is a U.S. based IT services company with an exclusive focus on helping companies in the effective implementation of ServiceNow solutions. It is a ServiceNow Elite Partner - a top partner recognition achieved by less than 5% of U.S. based ServiceNow partners.


The client wanted to increase their visibility in the digital media and engage target decision-makers and influencers with thought leadership content. However, their existing website and brand messaging delivered little success. Given their good reputation in the ServiceNow ecosystem, the client also wanted to create a powerful brand messaging and identity that inspires and resonates with their buyers.


Since the website wasn’t optimized for SEO best practices and appealing Call-To-Actions (CTAs), it wasn’t ranking for important keywords and generating traffic or MQLs. Even though the client was generating a considerable amount of content, due to the lack of a data-driven inbound strategy, it wasn’t reaching the target audience - a challenge most B2B businesses face today.

Creating a well-oiled Inbound marketing Engine:

Phase 1

Website & Branding

A fully optimized and high performing website with CTAs with relevant propositions, customized design elements, assets, and landing pages was created within 3 months.
Phase 2

Content Creation

Persona targeted webinars, 3D infographics, blogs, videos, success stories, Landing pages, and other assets were created.
Phase 3

Optimization & Promotion

Event marketing: The client was a primary sponsor of several ServiceNow events like Knowledge, local SNUGs, and SKO. To promote their presence at these events and set up meetings with prospects, influencers, and ServiceNow sales leadership many paid and organic campaigns were run.

SEO: The website was continuously optimized for both on-page and off-page SEO best practices. A robust content strategy was created to improve search visibility and organic traffic for target keywords.

Social Media, Email marketing and LinkedIn ads were leveraged to promote content and generate qualified leads.
Optimization and Promotion
Analytics and Report
Phase 4

Reporting & Sales Enablement

Reporting & Sales Enablement We ensured all the leads generated were properly nurtured and qualified before handing off to the sales team. A weekly lead report was shared between the sales and marketing team to ensure all the qualified leads are being tracked and followed-up. We tracked important marketing KPIs like traffic, keyword positions, conversions, top-performing pages, social engagement on a monthly basis.


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MQLs and industry connects
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Prospects & clients registered for Knowledge 19 sponsored breakfast meeting

The website is ranking for a total of 724 search keywords including major keywords like “ServiceNow HR Implementation”, "ServiceNow for Retail", "ServiceNow ITSM" "ServiceNow HR portals" etc.

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