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SPL Improved Its Online Presence and User Engagement With Smarketers Expertise In Website Development, SEO, & Content Services

CLIENT OVERVIEW

  • Client: SPL
  • Industry: Consulting and Professional Services
  • Project: Website Development and SEO Optimization
  • Website: SPL

ABOUT THE CLIENT

SPL is a leading provider of digital transformation and enterprise solutions with over a decade of industry expertise. Specializing in Oracle solutions, Salesforce, and Data Analytics, SPL is dedicated to delivering tailored, innovative solutions that drive business success. By combining the professionalism of top-tier firms with the agility of a specialized consultancy, SPL empowers organizations to navigate the complexities of the digital age. As a certified Oracle partner, SPL offers comprehensive services, including financial management, supply chain management, human capital management, subscription billing, and project portfolio management, ensuring each solution is precisely aligned with clients’ unique needs and aspirations.

CHALLENGE

SPL initially had a single-page website at splconsultings.com. They aimed to create a comprehensive, multi-page site that would effectively showcase their services, expertise, and industry leadership while also functioning as a powerful conversion engine to drive their marketing and sales efforts. This project also involved a complete rebranding and setup from scratch on their new domain, splcg.com, with proper redirection from the old site to the new one.

APPROACH

The Smarketers team conducted thorough market research to understand SPL’s industry and competitors. We developed a detailed sitemap and crafted an SEO and content strategy, creating content that showcased SPL’s expertise. Our team designed and built a new website optimized for conversions and technical SEO. We added blogs, whitepapers, infographics, and set up email workflows for gated forms. Integrating HubSpot allowed us to effectively manage tracking, CTAs, forms, and chatbots, establishing a strong digital presence for SPL.

Challenges We Faced While Designing The Solution:

  • Market Research: Conducting thorough research to understand SPL’s industry, services, future plans, and competitors.
  • Content Creation: Developing extensive, high-quality content from scratch to align with SPL’s brand and target audience.
  • Custom Design & Development: Building a visually appealing and user-friendly 25+ page website from scratch to target the right audience, convey the right message, build trust, and convert visitors by providing the required information and resources. Ensuring low bounce rates and high engagement.
  • SEO Optimization: Implementing comprehensive on-page (technical) SEO to improve search engine rankings.
  • Digital Marketing Integration: Setting up email workflows, integrating HubSpot, and establishing a strong digital marketing strategy.

SERVICES PROVIDED

            1. Conducted in-depth research on SPL’s industry, services, competitors, and future plans.
            2. Gather insights to inform content creation and design decisions.
  1. Developed original content from scratch, including detailed service pages, blogs, whitepapers, and infographics.
  2. Focused on highlighting SPL’s consulting expertise, industry knowledge, and unique value proposition.
  1. Created a custom design from scratch to present content in a way that targets the right audience, conveys the right message, and builds trust.
  2. Developed a 25+ page website that provides required information and resources to visitors, encouraging them to stay on the site and reducing bounce rates.
  3. Ensured the site was visually appealing, user-friendly, and designed to convert visitors into leads and customers.
  4.  
  1. Implemented comprehensive on-page (technical) SEO to boost search engine visibility.
  2. Set up tracking mechanisms to monitor SEO performance and make necessary adjustments.
  1. Published blogs, whitepapers, and infographics to drive traffic and engagement.
  2. Set up email workflows for gated forms to nurture leads and convert visitors into customers.
  3. Integrated HubSpot into the website for seamless tracking of CTAs, forms, and chatbots.
  4. Created a robust setup for SPL’s digital footprint, ensuring they stand out in the market.

TECH STACK IMPLEMENTED

Website Development:
WordPress with Elementor builder
We used WordPress with Elementor builder as it offers a robust drag-and-drop interface, enabling quick and easy design updates
Menu:
UberMenu for dynamic and user-friendly navigation
We utilized UberMenu to create a smooth, user-friendly, and dynamic navigation menu. This included adding relevant dropdowns to engage and provide easy access to the audience.
Performance Optimization:
WP Rocket
We used WP Rocket due to its renowned caching capabilities, which significantly improve page load times and overall user experience.
Hosting:
Kinsta
We used Kinsta for hosting the website as it is highly secure and fast and provides excellent customer support.
Old Site
New Site
SEO ANALYSIS (Post 1 Month of Launch)
The site ranked for several high-priority keywords.
Within the first month of the new site’s launch, organic traffic increased by 35% compared to the old site.
The bounce rate decreased from 74% to 46% due to the enhanced user experience and better content structure.
The average page load time was reduced from 4.5 seconds to 1.8 seconds with the use of WP Rocket and Kinsta hosting.
Domain Authority increased from 0 to 7 due to improved SEO practices and quality content.
RESULTS ACHIEVED
The new multi-page website significantly improved SPL’s online presence, making it easier for potential clients to find and engage with them.
The integrated blogs, whitepapers, and infographics provided valuable content that attracted and engaged visitors.
The on-page SEO optimization and integrated marketing tools contributed to higher conversion rates, turning visitors into leads and customers.
Setting up email workflows and integrating HubSpot streamlined SPL’s marketing efforts, providing a cohesive and efficient system for lead nurturing and conversion.
The custom design and strategically presented content ensured visitors stayed on the site longer, resulting in a lower bounce rate and higher engagement.

Key Metrics Improvement

7

Domain Authority

20

Page Authority

34

Organic Keywords

92%

Site Health

0

Errors

Keyword Positions

CONCLUSION

The SPL website transformation project was a comprehensive effort tailored to their specific needs. By combining detailed market research, strategic content creation, custom design, and advanced web development with WordPress, Elementor, WP Rocket, and Kinsta, we created a powerful tool that supports SPL’s marketing and sales goals. This project not only improved SPL’s digital footprint but also ensured they stood out in a competitive market, demonstrating their expertise and leadership in the consulting and professional services industry.
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