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Trumio.ai Website Redesign & SEO Case Study

Trumio Website Design and SEO Case Study

About the Client

Trumio is a next generation platform built to connect global organizations with university students and experts to execute real business projects. The platform enables companies to extend their teams with student led project groups while giving students meaningful exposure to real world work.

Trumio focuses on helping businesses move faster and more efficiently while creating strong learning opportunities for students. By working with university alumni and industry experts, Trumio is building a practical bridge between education and business execution.

Business Challenge

As a new platform entering a complex market, Trumio needed a website that could clearly explain its offering to multiple audiences including enterprises, startups, universities and students. The existing digital presence did not fully reflect the scale of the platform or the long term vision of the company. Key challenges included:

Trumio required a website that could position them as a serious platform while remaining easy to understand and approachable.

Our Approach

The Smarketers worked closely with the Trumio leadership team to design and build a website that aligned with their vision and future goals.

Website Strategy and Structure

All website content was written from scratch with a strong focus on clarity, simplicity and credibility. Technical language was avoided wherever possible to ensure the content was accessible to a global audience.

The copy focused on outcomes, benefits and real use cases rather than features. This helped position Trumio as a solution driven platform rather than a concept driven idea.

Content and Copywriting

All website content was written from scratch with a strong focus on clarity, simplicity and credibility. Technical language was avoided wherever possible to ensure the content was accessible to a global audience.

The copy focused on outcomes, benefits and real use cases rather than features. This helped position Trumio as a solution driven platform rather than a concept driven idea.

Website Design and User Experience

The website was designed with a clean modern layout that reflects trust and innovation. Visual elements were used thoughtfully to support the narrative without distracting from the message.

The design ensured consistency across all pages and delivered a smooth experience across desktop tablet and mobile devices.

SEO and Performance OptimizationSearch engine optimization (SEO)

From the beginning the website was built with SEO best practices in mind. This included:

Technical SEO fundamentals were implemented to ensure long term scalability as the website grows.

Results

Improved Website Performance
The new Trumio website delivers strong performance across key metrics.
Strong SEO Foundation
As a relatively new website Trumio now has a solid base for organic growth.
Clear Brand Positioning
The new website clearly communicates Trumio’s purpose and offering. Visitors can now quickly understand:
This clarity has helped improve inbound inquiries and overall engagement.

Business Impact

The redesigned website has become a strong foundation for Trumio’s go to market efforts. It now supports sales conversations, partnerships and investor discussions with a professional and credible digital presence.

The website plays a key role in positioning Trumio as a serious platform in the future of work and education space.

Conclusion

By combining clear messaging, thoughtful design and strong SEO fundamentals, The Smarketers helped Trumio launch a website that reflects its ambition and long term vision.

The new website is not just a digital brochure but a scalable growth asset that supports Trumio’s business goals

SEO Metrics: Old Site vs. New Site
Metric Before (Old Site) After (New Site)
Domain Authority (DA) 0 7
Page Authority (PA) 0 19
Site Health 0% 72%
Organic Keywords Ranked 0 4
Organic Visits (mo.) 0 ~578
Performance Metrics
Metric Before After
Google PageSpeed (Desktop) N/A 88/100
Google PageSpeed (Mobile) N/A 80/100
Average Page Load Time N/A ~1.9 sec
Bounce Rate N/A ~40%
Old Site
New Site