The client is a Fortune 500 technology company in the manufacturing and production space committed to enabling next generation of smart manufacturing.
PROBLEM
The client wanted to increase their visibility in the digital media and engage target decision-makers and influencers through thought leadership sessions and content.
OBJECTIVE
The objective was to host virtual events to generate interest from target decision-makers and drive sales opportunities.
End-to-End virtual event marketing and orchestration services
Phase 1
Pre-event
Finalizing strategy – Theme/Topic finalization, Date & Time, Target audience, Speakers. Planning for Tech stack, Registration, Invites, Agenda, Live Q&A’s, Polls.
Phase 2
D-Day
Moderation of the event, Registrants assistance to access the event via phone calls, emails, and messaging.
Phase 3
Post-event
Content creation such as ebooks, whitepaper for follow-ups and seeking feedback.
RESULTS
Sales opportunities in 4 weeks
0+
Reduction in cost per lead
0%
400 target companies registered, 500+ qualified registrations from the target industry.