KeyReply is an industry-leading patient engagement orchestrator designed to be a patient’s personal guide in their healthcare journey. Recognized as Gartner Cool Vendor 2021 in “Conversational and NLT Widen Use Cases, Domain Knowledge, and Dialect Support,” the company’s conversational AI platform bridges the gap between patients, clinicians, and administrators. It ensures clear, consistent, and optimum communication across multiple touchpoints.
Owing to its lack of expertise in account-based marketing (ABM), targeted lead generation, and the need to grow its sales pipeline, the KeyReply team reached out to The Smarketers to run 1:few Account-based Marketing (ABM) programs focusing on target accounts in APAC and MEA regions.
KeyReply’s platform is an industry-breaking solution to do away with the common pain points in patient service. The company ensures meaningful, cost-effective engagement with patients and caregivers via omnichannel virtual assistants that facilitate the best patient experience with measurable data and ROI.
Since KeyReply’s offering was unique and one of its kind in the healthcare industry, the two significant challenges that The Smarketers faced were as follows:
As part of a comprehensive long-term marketing campaign to generate qualified leads for the client, our team undertook ABM and content creation activities, including:
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