Success stories

A leading application development company grows sales pipeline with Inbound marketing and targeted 1:few ABM campaigns.

About TechJini

TechJini is a leading application development company operating out of New Jersey, USA and India. They work on diverse application development projects across iOS, Android and Windows Phone, offering unique solutions for rapid application development to clients from across the world. By enlisting specialized application developers, they work to build apps that are bound to transform the customer’s bottom-line.

PROBLEM

While TechJini had already been in operation for 14 years, they were struggling with generating website traffic and as a direct result, received zero to very few inbound leads every month. Their inside sales efforts were not yielding desirable results.

OBJECTIVE

Optimize the existing website, improve SEO, drive inbound leads. In addition to inbound, drive targeted 1:few ABM programs to generate leads from target industries.

SOLUTION

Website

Fix the website navigation, workflow, content, CTAs, and landing pages. Improve SEO through On-Page and Off-Page optimization.

Website
Content

Content

Generate Thought Leadership driven content in the form of blogs, eBooks, Whitepapers, Infographics, Videos, Webinars and Podcasts

Social Media

Promote generated content on relevant social channels to drive engagement, traffic, and conversions

Optimization and Promotion
ABM

1:Few ABM

Focus on Healthcare, develop a microsite along with targeted content to drive highly personalized campaigns.

RESULTS

Increase in Website Traffic
0 +
Sales Qualified Leads Generated
0 +

Over 50 Keywords in top 10 Positions on Page 1 of Google SERPs

WORDS FROM
OUR CLIENTS

"
Not only has the volume of inbound leads continuously increased quarter over quarter, The Smarketers managed to secure clients from larger businesses. The leadership’s insightful expertise and reasonable rates justify the engagement
RobbyGupta
Robby Gupta
Head – US Sales and Operations
techjini

Frequently Asked Questions

TechJini, a leading application development company, grew their sales pipeline through a combination of inbound marketing and targeted 1:few ABM campaigns implemented by The Smarketers.
The Smarketers implemented website optimization, content creation, SEO and promotion strategies, and targeted ABM campaigns to reach high-value accounts.
TechJini achieved significant sales pipeline growth by combining broad inbound marketing reach with targeted ABM campaigns focused on their ideal customer profile.
Yes, the integrated inbound and ABM approach is replicable for B2B technology companies seeking to build sustainable pipelines while pursuing high-value accounts.
inbound marketing
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