Manufacturing companies can no longer rely on trade shows and cold calls. The modern industrial buyer researches online, compares digitally, and expects personalized experiences. This 40-slide playbook shows you exactly how to build a modern GTM engine that drives measurable pipeline and revenue.
If your marketing strategy still relies primarily on trade shows, distributor relationships, and outbound sales calls, you’re leaving millions on the table. Today’s industrial buyers complete 70% of their purchase journey before talking to sales.
This isn’t theory. This is a battle-tested framework used by leading manufacturers to transform their go-to-market approach. Every slide is actionable, with frameworks, templates, and real-world examples.
You need to prove ROI and drive the pipeline. Get access to frameworks for building a modern marketing engine that sales actually respects.
Your team needs better leads and shorter sales cycles. Learn how marketing can become your biggest pipeline driver.
You need profitable growth. Get actionable insights to modernize your GTM approach and compete in the digital age.
Challenge: Relied on trade shows, 180-day sales cycles, 15% close rate
Solution: Implemented digital-first GTM with ABM, content marketing, and marketing automation
Challenge: Generic messaging, no digital presence, 100% outbound sales
Solution: Built vertical-specific positioning, SEO-optimized website, inbound lead generation
Challenge: Losing market share to digital competitors, no marketing attribution
Solution: Implemented full-funnel marketing with attribution, ABM for top accounts, and sales enablement
No. While the examples include large companies, the frameworks scale to manufacturers of all sizes. We include specific guidance for companies with $10M-$50M, $50M-$250M, and $250M+ in revenue.
No. We provide budget allocation models for lean teams ($100K-$250K annual budget), all the way up to enterprise ($1M+). The key is prioritization and phased implementation.
Most companies see initial results (increased traffic, more leads) within 60-90 days. Meaningful pipeline impact typically occurs within 6 months. Full transformation takes 12-18 months.
No. While digital is a major focus, the playbook covers the complete GTM strategy, including sales enablement, channel partnerships, trade shows, and traditional tactics—but modernized for 2026.
No. The playbook is designed for marketing and sales leaders, not technical specialists. We recommend tools and provide implementation guidance that doesn’t require coding or technical expertise.
Perfect. This playbook will help you optimize what you’re doing, fill gaps, and align your team around a proven framework. Many of our most successful implementations are with existing teams.
Yes. While examples are primarily from US and European manufacturers, the frameworks apply globally. We include specific guidance for multi-region GTM strategies.
Yes! We encourage you to share this with your marketing, sales, and leadership teams. The more alignment you have, the better your results will be.
Download the complete 40-slide playbook now. No fluff, no generic advice—just proven frameworks and actionable strategies you can implement immediately.
