PPC ROI Calculator

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Calculate the return on investment from your paid search and social campaigns.

Enter Your Numbers

Total Ad Spend ($)

Total amount spent on PPC campaigns

Total Clicks

Total clicks generated by your campaigns

Landing Page Conversion Rate (%)

Percentage of clicks that convert to leads

Lead-to-Customer Rate (%)

Percentage of leads that become customers

Average Revenue per Customer ($)

Average contract or order value

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Enter your numbers and click Calculate to see your results.

Frequently Asked Questions

Everything you need to know about ppc roi calculator.

What is a good PPC ROI for B2B?

B2B PPC ROI benchmarks vary significantly by industry and deal size. For enterprise B2B software, a 3:1 to 5:1 revenue-to-spend ratio (200–400% ROI) is considered strong. However, because B2B sales cycles are long, many companies measure PPC ROI on pipeline influenced rather than closed revenue, which shows results faster.

Which PPC channels work best for B2B?

Google Search Ads are typically the highest-intent channel for B2B, as they capture prospects actively searching for solutions. LinkedIn Ads are highly effective for account-based targeting and reaching specific job titles and companies. Meta (Facebook/Instagram) can work for B2B awareness and retargeting. Microsoft/Bing Ads often deliver lower CPCs with a professional audience skew.

How can I improve my B2B PPC ROI?

The highest-impact improvements are: (1) tighten keyword targeting to high-intent, bottom-of-funnel terms; (2) improve landing page relevance and conversion rate; (3) implement account-based audience targeting to focus spend on ICP companies; (4) use lead scoring to qualify PPC leads before passing to sales; (5) run retargeting campaigns to re-engage high-intent visitors.

Should I include brand spend in my PPC ROI calculation?

It is best practice to calculate brand and non-brand PPC ROI separately. Brand campaigns typically show very high ROI because they capture demand you have already created, but they are less useful for measuring the incremental impact of paid media. Non-brand campaigns are a truer measure of PPC’s ability to generate new demand.

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