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Stop Fixing Your Funnel. Start Building a Loop.

The linear funnel is dead. Join us to master the Loop Marketing Framework and redefine B2B growth for the AI-powered, self-educating buyer.

The Old Way is Broken

You’re assuming a linear journey: Awareness → Consideration → Purchase. But your buyers are on YouTube, asking ChatGPT for advice, reading Reddit threads, and consulting peers.

The Reality: High impressions, low clicks. Buyers are getting answers from AI Overviews without ever visiting your site.
If you’re still optimizing for a funnel, you’re optimizing for a behavior that no longer exists.
The Loop Marketing Shift
Instead of a funnel that ends at purchase, build a momentum engine.
  • Loops: Continuous engagement cycles
  • Learns: AI analyzes every interaction
  • Evolves: Every campaign is smarter than the last

The 4 Stages of Loop Marketing

  • Express: Use AI as a research agent to mine customer reviews, calls, and social data. define a brand voice that cuts through the noise instantly.
  • Tailor: Personalization at scale. Move beyond "Hi [First Name]". Create dynamic landing pages and adaptive content for every persona.
  • Amplify: Answer Engine Optimization (AEO). Structure content for LLMs. Repurpose one asset into 20+ formats across LinkedIn, Reddit, and more.
  • Evolve: The feedback loop. Use AI to predict campaign performance before launch. Turn insights into a compounding competitive advantage.
Join the webinar on Thursday, 8th August 2024 at 8:00 PM IST.

Meet Our Speaker

ITSMA Gold Award Winner: ABM Innovation and Excellence for 2019

Enoch James

Chief Smarketer | ABM Thought Leader driving marketing innovation for B2B Enterprises

Enoch is a seasoned B2B marketing leader with over 20 years of experience driving growth for technology organizations worldwide.
  • Proven record in Account-Based Marketing (ABM)
  • HubSpot Platinum Partner & Implementation Expert
  • Expert in localized, insight-led GTM approaches

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