COVID-19 has brought about uncertainty and has impacted businesses at large, forcing B2B organisations to rethink and realign their marketing strategy.
The marketing function and its role, as we know, is not going to be the same hereafter; traditional processes and techniques are already being replaced with lean and agile digital processes. Digital technologies are growing more sophisticated and are reshaping consumer engagement. The decision-maker is no longer working from the confines of their workplace.
The emerging new normal is integrated, data & intent-driven; it is taking into account unprecedented disruptions and is banking on technology to do the heavy lifting. Marketers need to rely on insights and foresights for changing consumer behavior and market trends.
From the right way to communicate to the most impactful way to reach out to their target buyers, marketing leaders are facing new challenges every day. In this background, they need to lead their organizations to adapt while demonstrating a return on each buck.
How does this translate for IT and SaaS companies, especially in the APAC region?
We pick these questions up in our webinar with Madhulika Ray, Marketing Manager for APAC and Emerging Markets at Thomson Reuters and Enoch Pakanati, CEO at The Smarketers.
Marketing Manager, APAC and Emerging Markets
Chief Smarketer | ABM Thought Leader driving marketing innovation for B2B EnterprisesThe Smarketers: ITSMA Gold Award Winner: ABM Innovation and Excellence for 2019
Sr. ABM StrategistThe Smarketers
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