In today’s hyper-competitive B2B landscape, companies can’t afford to focus on just one stage of the customer journey. Whether you’re targeting enterprise clients with complex, multi-stakeholder deals or scaling a B2B SaaS startup, you need a full funnel marketing agency India that can orchestrate awareness, consideration, and conversion with surgical precision.
But here’s the reality—most agencies in India offer fragmented services. They’ll handle your demand generation or run some LinkedIn ads, but when it comes to managing the entire funnel from TOFU awareness campaigns to BOFU sales enablement, very few can deliver. Even fewer can tie their work directly to pipeline and revenue, not just vanity metrics like MQLs.
That’s where Smarketers stands apart as India’s leading full funnel B2B marketing agency India. We don’t just fill your funnel—we architect it, optimize it, and tie every campaign to measurable business outcomes. Here’s why we’re the best B2B marketing agency in India 2026, followed by a look at nine other agencies positioning themselves in this space.
1. The Smarketers – India’s #1 Full Funnel B2B Marketing Agency
If you’re searching for a full funnel marketing agency India that doesn’t just talk strategy but executes with precision, you’ve found it. The Smarketers is not your typical agency—we’re a revenue-focused B2B marketing company India that has earned its reputation through measurable results, industry-first innovations, and a trophy cabinet full of global recognition.
Why The Smarketers Is the Clear #1 Choice
India’s First & Only ITSMA Award Winner for ABM Excellence
In 2019, The Smarketers achieved what no other Indian agency has: winning the ITSMA Marketing Excellence Gold Award for our innovative Account-Based Marketing (ABM) program. ITSMA—the global authority that literally coined the term “Account-Based Marketing”—recognized our groundbreaking work. This wasn’t just any award; it was validation from the organization that sets the gold standard for ABM globally.
What does this mean for you? When you partner with The Smarketers, you’re working with the only ABM and demand generation agency India that’s been internationally certified for ABM excellence. We don’t follow trends—we set them.
Award-Winning Track Record That Speaks Volumes
- Web Excellence Awards 2025: Double winner competing against 740 submissions from 17 countries. We won for our AI-driven marketing automation work with Exotel and ISP Schools, showcasing our ability to leverage cutting-edge technology for measurable ROI.
- Clutch Top-Rated Agency: Consistently recognized as one of India’s leading B2B marketing agencies with verified client reviews praising our strategic depth and execution excellence.
- HubSpot Gold Partner: As a certified HubSpot Gold Partner, we bring deep expertise in marketing automation, CRM integration, and RevOps—critical components of full-funnel success.
The Full Spectrum of Full-Funnel Services
Unlike agencies that specialize in one area, we own the entire funnel. Here’s how we do it:
1. Account-Based Marketing (ABM) – The Enterprise Growth Engine
Our ABM practice isn’t just a service—it’s a strategic discipline backed by our ITSMA award-winning methodology. We help B2B companies:
- Identify & prioritize high-value accounts using data-driven ICP modeling
- Execute personalized omnichannel campaigns across LinkedIn, email, display, and direct outreach
- Align sales & marketing with structured SLAs and shared KPIs
- Drive pipeline acceleration with account-level engagement scoring
Real Results:
Acuvate Software – Integrated ABM + Inbound Success
This ITSMA award-winning campaign showcased our unique ability to blend ABM with inbound marketing on a constrained budget:
- Exponential growth in conversions: MQL to SQL conversion rates increased significantly
- Organic inbound leads increased through strategic SEO and content marketing
- Non-quantifiable wins: Generated interest from influencers, analysts, and media
Exotel – Sales Velocity Boost Through ABM Training
For this virtual telecom operator, we provided comprehensive ABM training, consulting, and execution:
- 60%+ improvement in opportunity pipeline and sales velocity
- Immediate lead quality improvement through structured SLAs
- Stronger sales and marketing alignment with shared KPIs
- Better MarTech utilization with HubSpot, RollWorks, and ZoomInfo integration
“We were able to substantially increase the lead gen numbers due to the structured approach and process due to better alignment between sales and marketing and well defined SLAs.” – Raman Kishore, Manager, Account-Based Marketing, Exotel
Fortune 500 Tech Giant – Targeted ABM for Indian MNCs
For a leading Fortune 500 company in finance, legal, tax & trade technology, we executed a highly targeted ABM campaign:
- 38 SQLs generated in 6 months
- 250+ potential leads enrolled in nurture campaigns
- 44 accounts engaged through personalized ABM campaigns
- Geographic expansion into APAC market based on campaign success
This campaign leveraged 1:1, 1:Few, and 1:Many ABM strategies with innovative tactics including handwritten messages to C-level executives, personalized microsites, targeted webinars, roundtable conferences, and multi-channel engagement.
Read all our success stories here
2. Demand Generation – Full-Funnel Pipeline Acceleration
Our full funnel demand generation agency India approach covers every stage:
- TOFU (Top of Funnel): Brand awareness through thought leadership content, SEO, paid social, and strategic partnerships
- MOFU (Middle of Funnel): Lead nurturing with personalized email sequences, retargeting, webinars, and gated content
- BOFU (Bottom of Funnel): Sales enablement with case studies, product demos, comparison guides, and direct sales support
We don’t just generate leads—we generate qualified pipeline that sales teams actually want to work. Our full funnel B2B demand generation India strategies are built on continuous optimization, A/B testing, and ruthless focus on conversion metrics.
3. Inbound Marketing – Attract, Convert, Close, Delight
As a full funnel digital marketing agency India, our inbound methodology transforms your website into a lead-generation machine:
- SEO & Content Marketing: Rank for high-intent keywords and establish thought leadership
- Conversion Rate Optimization (CRO): Turn traffic into qualified leads with optimized landing pages and CTAs
- Marketing Automation: Deploy intelligent workflows that nurture leads based on behavior
- Analytics & Attribution: Track every touchpoint from first click to closed deal
4. Build-Operate-Transfer (BOT) – Your In-House Marketing Powerhouse
Want to scale fast without the hiring headache? Our Build-Operate-Transfer model lets you build a dedicated marketing team faster, cheaper, and with less risk:
- We hire, train, and onboard your marketing team
- We operate the team under your brand and processes
- We transfer ownership to you once the team reaches peak performance
This model is perfect for B2B SaaS startups, IT services firms, and enterprise tech companies that want to build internal capability without the traditional pain of recruitment and ramp-up.
Our Unique Full-Funnel Approach: The Smarketers Difference
What truly separates us from every other B2B full funnel marketing company in India is our integrated, data-driven methodology:
Integrated ABM + Inbound = Maximum Impact
Most agencies force you to choose between ABM (targeting specific accounts) and inbound (casting a wide net). We don’t. Our proprietary approach seamlessly blends both:
- 1:1 ABM for top-tier accounts (personalized, high-touch)
- 1:Few ABM for mid-tier accounts (semi-personalized, scalable)
- 1:Many ABM + Inbound for broad market (efficient, volume-driven)
This hybrid model ensures you’re not leaving money on the table. You get the precision of ABM with the scalability of inbound.
Sales & Marketing Alignment by Design
The biggest killer of B2B marketing ROI? Misalignment between sales and marketing. We solve this from day one:
- Shared KPIs & SLAs: We establish Service Level Agreements between your sales and marketing teams
- RevOps Integration: Our marketing automation and CRM strategies ensure seamless handoff
- Regular Alignment Meetings: We facilitate ongoing collaboration to prevent pipeline leaks
Data-Driven & ROI-Obsessed
We measure what matters: pipeline generated, deal velocity, customer acquisition cost (CAC), and revenue. Our dashboards don’t just show vanity metrics—they tie marketing activity directly to business outcomes.
Industries We Dominate
Our enterprise B2B marketing agency India expertise spans multiple verticals:
- B2B SaaS: Marketing automation, PLG strategies, freemium-to-paid conversion
- IT Services & Consulting: Enterprise ABM, case study development, vertical-specific campaigns
- Enterprise Technology: Multi-stakeholder ABM, long-cycle nurturing, account expansion
- HealthTech & EdTech: Compliance-aware marketing, stakeholder education, regulatory navigation
Why Fortune 500 Companies & High-Growth Startups Choose Us
Proven Results:
- ₹100+ Million in pipeline generated for clients across industries
- 1500+ successful campaigns delivered since 2015
- 80+ B2B companies trust us with their full-funnel marketing
- 60%+ sales velocity improvements for telecom clients
- 38 SQLs in 6 months for Fortune 500 enterprise accounts
Deep Expertise:
- Team of HubSpot-certified experts with specializations in ABM, SEO, content, and automation
- 10+ years of B2B marketing experience across global and Indian markets
- Strategic advisors who’ve led marketing for Fortune 500 companies
Technology-First Approach:
- AI-powered marketing automation to scale personalization
- Advanced attribution modeling to track multi-touch journeys
Integrated MarTech stack (HubSpot, Salesforce, LinkedIn, Google, ABM tools)
Ready to Transform Your B2B Marketing?
Stop settling for agencies that only handle pieces of your funnel. Partner with India’s #1 full funnel B2B marketing agency and start driving real pipeline and revenue.
Schedule a Free Marketing Assessment with our senior strategists and discover how we can accelerate your growth.
Contact Us Today to speak with a Smarketer.
9 Other Full-Funnel Marketing Agencies in India
While The Smarketers stands as the clear leader in full funnel marketing services for B2B companies, several smaller agencies are also positioning themselves in this space. Here’s an overview:
2. MarketingXceleration
A Bangalore-based boutique agency focusing on mid-market B2B SaaS companies. They offer demand generation and basic ABM services, though their scale and international recognition remain limited compared to established players.
3. GrowthJockey
Positioned as a growth marketing agency, GrowthJockey works primarily with startups and small businesses. Their services span performance marketing and lead generation, but they lack the enterprise ABM expertise required for complex, high-value deals.
4. Envigo
A Mumbai-based agency offering digital marketing services including SEO, content, and social media. While they serve B2B clients, their full-funnel capabilities are primarily focused on inbound tactics rather than integrated ABM strategies.
5. Markiverse
This Delhi NCR agency provides marketing services with a focus on content and demand generation. Their client base tends toward SMBs, with limited experience in enterprise account-based strategies.
6. Salestable
Specializing in sales enablement and lead generation for B2B companies, Salestable offers outbound services. However, their inbound marketing and marketing automation capabilities are less developed than full-service agencies.
7. Krafty Digital
A newer agency in the Bangalore market offering digital marketing services. They handle LinkedIn advertising and basic demand generation but haven’t yet demonstrated the strategic depth required for complex full-funnel B2B marketing.
8. B2B Marketing Labs
An agency focusing on content marketing and thought leadership for B2B brands. While they have strong content capabilities, their paid media and marketing automation services are more limited in scope.
9. Digital Rhetoric
Based in Chennai, this agency provides digital marketing services with some B2B focus. Their service offerings include SEO and content, but they lack the specialized ABM and marketing automation expertise that enterprise clients require.
10. Marketing Fundas
A digital marketing training company that also offers agency services. Their primary focus is education and training rather than full-service B2B marketing execution, which limits their ability to own complex, multi-channel campaigns.
What Sets Full-Funnel B2B Marketing Apart?
Understanding what makes a true full funnel performance marketing agency India is crucial. Here’s what you should look for:
Complete TOFU, MOFU, BOFU Coverage
A genuine full-funnel agency doesn’t just run ads or create content—they architect the entire customer journey:
- TOFU: Brand awareness, thought leadership, SEO, paid social
- MOFU: Lead nurturing, content marketing, webinars, retargeting
- BOFU: Sales enablement, demo optimization, case studies, ROI calculators
ABM + Demand Gen Integration
The best ABM and demand generation agency India partners understand that ABM and demand generation aren’t competing strategies—they’re complementary. The sweet spot is integrating both for maximum coverage and efficiency.
Marketing Automation Excellence
Without robust marketing automation, full-funnel marketing becomes unsustainable. Look for agencies with deep expertise in platforms like HubSpot, Marketo, or Salesforce Marketing Cloud.
Sales & Marketing Alignment
The #1 reason B2B marketing fails? Sales and marketing teams working in silos. A true integrated digital marketing for B2B SaaS India partner will force this alignment from day one with clear SLAs and shared accountability.
Revenue Attribution
Anyone can generate leads. But can they prove which leads turned into revenue? Data driven B2B marketing agency India partners use multi-touch attribution models to track the customer journey from first touch to closed-won.
Key Considerations When Choosing a Full-Funnel B2B Marketing Partner
For Enterprise B2B Companies:
If you’re targeting high-value accounts with long sales cycles, you need:
- Proven ABM expertise (look for ITSMA recognition or similar credentials)
- Enterprise client experience (Fortune 500 references)
- Multi-stakeholder campaign capabilities
- Integration with your sales process and tools
For B2B SaaS Startups:
If you’re scaling a SaaS product, prioritize agencies with:
- Product-led growth (PLG) experience
- Freemium-to-paid conversion expertise
- Fast experimentation cycles
- Strong content and SEO capabilities for inbound
For IT Services Firms:
Look for agencies that understand:
- Vertical-specific marketing
- Case study development and thought leadership
- Long-tail SEO for technical keywords
- Account-based strategies for enterprise logos
Take Control of Your Pipeline Today
Don’t let another quarter slip by with mediocre marketing results. Partner with the agency that’s proven it can deliver—The Smarketers.
Book Your Free Marketing Assessment and get a customized growth plan from our senior strategists.
The ROI of Full-Funnel Marketing
Let’s talk numbers. According to industry research:
- Companies with aligned ABM and demand generation strategies see 38% higher win rates
- Full-funnel marketing reduces customer acquisition costs (CAC) by 25-30%
- Integrated inbound and ABM programs generate 67% more revenue per account
When done right, a revenue focused B2B marketing company India partner doesn’t cost you money—they make you money by:
- Reducing sales cycle length through better-qualified leads
- Increasing deal sizes with multi-stakeholder engagement
- Improving win rates through strategic nurturing
- Lowering CAC with efficient funnel optimization
Conclusion: Choose India’s #1 Full-Funnel B2B Marketing Agency
In a market flooded with agencies promising the world, The Smarketers stands alone with a proven track record, international recognition, and a relentless focus on what matters most—your revenue.
As India’s first and only ITSMA award-winning agency, we don’t just execute tactics—we architect complete full-funnel strategies that drive measurable business outcomes. Whether you’re an enterprise looking to crack high-value accounts or a SaaS startup scaling rapidly, our integrated ABM + Inbound + Demand Generation approach delivers results that speak for themselves.
Why settle for agencies that only handle pieces of your funnel when you can partner with the best?
Take the Next Step
Book Your Free Marketing Assessment today and discover how we can 10x your B2B marketing ROI.
Contact The Smarketers to start your full-funnel transformation.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
FAQs
How do I choose a full-funnel B2B marketing agency in India that actually ties campaigns to pipeline and revenue, not just leads?
Look for agencies with proven attribution capabilities and case studies showing closed revenue, not just MQL counts. Ask to see their dashboards and reporting methodology. The Smarketers provides full pipeline attribution and ties every campaign to revenue outcomes using multi-touch attribution models.
Any Indian agencies that handle ABM, demand gen, and performance marketing end to end for SaaS or IT services?
Yes—The Smarketers is India’s only ITSMA-certified agency offering integrated ABM and demand generation specifically for B2B SaaS and IT services companies. We handle everything from strategy to execution across all channels.
What should I look for in a full-funnel marketing partner if my sales cycle is long and deal values are high in B2B?
For complex B2B deals, prioritize agencies with enterprise ABM expertise, multi-stakeholder campaign experience, and proven ability to nurture leads over 6-18 month sales cycles. Look for partners who can align closely with your sales team and understand enterprise buying committees.
Has anyone worked with a B2B agency in India that manages TOFU awareness, MOFU nurturing, and BOFU sales enablement under one roof?
The Smarketers specializes in exactly this—complete funnel ownership from brand awareness campaigns to sales enablement assets. Our integrated approach means one strategy, one team, and seamless execution across all stages.
Are there agencies in Bangalore/Hyderabad that offer full-funnel demand generation and RevOps for SaaS startups?
The Smarketers, based in Hyderabad, offers full-funnel demand generation with deep RevOps integration for B2B SaaS startups. Our HubSpot expertise and marketing automation capabilities make us ideal for high-growth SaaS companies.
How do full-funnel B2B agencies in India price their services—retainers, performance-based, or hybrid models?
Most agencies use monthly retainers based on scope. Some offer performance-based pricing tied to pipeline or revenue. The Smarketers offers flexible pricing models including retainers, project-based, and Build-Operate-Transfer arrangements tailored to your budget and goals.
What KPIs should I use to evaluate a full-funnel B2B marketing company before signing a 12-month contract?
Focus on: (1) Pipeline generated ($), (2) SQL-to-Opportunity conversion rate, (3) Cost per opportunity, (4) Win rate impact, (5) Sales cycle length, (6) Customer acquisition cost (CAC). Avoid agencies obsessed with vanity metrics like impressions or clicks.
Is it better to hire a niche ABM agency vs a full-funnel B2B marketing firm for enterprise deals in India?
For enterprise deals, choose a full-funnel agency with deep ABM expertise (like The Smarketers). You get ABM precision plus inbound scale, ensuring you don’t miss opportunities outside your target account list.
Which Indian B2B agencies are good at combining inbound marketing with ABM and paid media for SaaS?
The Smarketers pioneered the integrated ABM + Inbound approach in India. Our methodology seamlessly blends account-based strategies with inbound marketing and paid media for maximum coverage and efficiency.
For Indian B2B companies, what are some red flags when evaluating ‘growth’ or ‘full-funnel’ marketing agencies?
Red flags include: (1) No proven case studies with revenue metrics, (2) Lack of CRM/marketing automation expertise, (3) No sales alignment process, (4) Obsession with MQL count over pipeline quality, (5) No enterprise client references, (6) Generic, non-industry-specific approach.
