This case study outlines how The Smarketers engineered a comprehensive digital and brand transformation for QualGroup, one of New Zealand's leading commercial cleaning providers.
This case study outlines how The Smarketers engineered a comprehensive digital and brand transformation for QualGroup, one of New Zealand's leading commercial cleaning providers.
The Smarketers deployed a multi-phased web strategy centered around structural optimization, user journey mapping, and aggressive search engine alignment to develop a modern & customized website
When QualGroup partnered with The Smarketers to overhaul its digital presence, the decision was driven by specific operational gaps QualGroup needed to close and The Smarketers' distinct approach to enterprise-grade web engineering.
The website was built using WordPress, making it easier for maintainers to upload and update new content while customizing the sections based on requirement.
Executed a comprehensive on-page SEO strategy across the entire site by embedding optimized title headers, meta tags, and meta descriptions, alongside canonical URLs, 301 redirects, targeted keywords, and a strategic internal linking structure.
Generated a comprehensive suite of custom images concepts and made the UI more interactive conveying the user exactly what QualGroup wants to convey.
Integrated the website's contact forms directly with HubSpot, instantly capturing leads and feeding user data into their CRM database. It eliminates manual data entry by automatically routing submissions to your sales team, triggering instant auto-responders for the user.
Tailored chatbot that provides 24/7 automated customer support, instantly engaging website visitors to answer frequently asked questions and guide them through your services. It acts as an interactive lead-generation tool, capturing user contact details and intent directly within the chat interface.
The structural transformation and technical architecture shift delivered a clear evolution in digital positioning metrics
