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monday.com Solutions for B2B teams

monday.com, engineered for how your business actually runs

We design, build and automate monday CRM, Work Management and Campaigns, and connect them to the systems you already use. We deploy custom AI agents under clear governance and measure the result against your business outcomes.

Where we start

monday Workflow Audit

A working session to map the workflow you want to improve and agree how we will measure the change.

No commitment required.

In short

The Smarketers is a monday.com partner for B2B teams. We implement monday CRM, Work Management and Campaigns, connect them to the tools you already use, and build custom AI agents and automations with permissions, review steps and usage controls. Every engagement starts with a workflow audit and a success baseline.

The problem

monday.com is flexible. That is why complex teams need a design, not a template.

monday.com can run sales, delivery, service and marketing on one platform. It also gives you enough freedom to build something that works for one team and breaks for the next. Most of the trouble we see in B2B teams comes from the same five places.

01

Fragmented tools

Leads sit in one system, projects in another, and reporting lives in spreadsheets that someone rebuilds every month.

02

Automation that stops at the first rule

Simple triggers work. Multi-step, multi-board logic with exceptions and approvals is where most setups stall.

03

Reports nobody fully trusts

Fields are filled in differently by every team, so dashboards disagree and forecasts get second-guessed.

04

Broken handoffs

A deal closes in the CRM, and delivery learns about it through an email thread.

05

Low adoption after launch

Boards get built, training is skipped, and teams drift back to their old tools within weeks.

We start with the workflow that costs you the most, rebuild it properly, and measure the change before we move to the next one.

Who it is for

Built for B2B teams with real workflow complexity

Industries

B2B technology and services

IT services, system integrators, SaaS and digital platforms.

Also: manufacturing & industrial, healthcare & life sciences technology, cybersecurity, telecom & professional services.

Company size

Mid-market and growing enterprise

Teams with 100 to 1,000 employees.

Also: selected smaller teams, and custom engagements for larger organizations.

Buyers

Business and transformation leaders

CEO, COO, CRO, CIO and transformation leaders.

Plus the sales, marketing, RevOps, business operations and IT leaders who own the workflow day to day.

Outcomes

We define success before we build anything

Targets are set during discovery against a baseline measured in your own business. We report on four dimensions so leadership sees both usage and impact.

Productivity

  • Manual hours removed
  • Cycle time
  • Administrative tasks eliminated

Quality

  • Data completeness
  • Error and rework reduction
  • Process consistency

Adoption

  • Active users
  • Training completion
  • Workflow usage

Business impact

  • Response time
  • Pipeline visibility
  • Delivery performance
  • Onboarding time

How we report

Baseline
Written into the scope.
Live dashboard
Inside monday.com.
Review rhythm
Agreed with you during discovery.
What we do

Three ways we put monday.com to work

01

monday CRM Implementation and Optimization

Pipelines, roles, automations, dashboards and handoffs designed around how your team sells.

02

Integrations and Automation

monday.com connected to HubSpot, Slack, Google Workspace and your own systems, with automation that holds up under real volume.

03

AI Agents and Workflow Automation

monday agents, Sidekick, AI Blocks and AI Workflows deployed with permissions, review steps and usage limits.

01

Lead to close in monday CRM

The problem

Stages mean different things to different reps, and the pipeline cannot be trusted.

What we build

One pipeline with clear stage criteria, lead routing, follow-up automation and a forecast dashboard.

What you track
  • Lead response time
  • Stage conversion
  • Forecast accuracy
02

Closed-won to onboarding

The problem

Delivery starts without the context sales gathered.

What we build

A won deal creates a delivery project with owners, milestones and deal details attached.

What you track
  • Time from close to kickoff
  • Rework at handoff
03

Campaign planning and approvals

The problem

Briefs, assets and sign-offs move by email.

What we build

A campaign calendar with request, review and approval paths and a launch checklist.

What you track
  • Approval cycle time
  • On-time launches
04

Intake to portfolio view

The problem

Requests arrive from everywhere, and leaders see risk too late.

What we build

Intake forms, routing, approvals and a portfolio dashboard for projects and resources.

What you track
  • Request handling time
  • On-time delivery
05

Lead triage agent

The problem

Reps sort and research inbound leads by hand.

What we build

A custom monday agent that checks each lead against your ideal customer profile and routes it, with human review on edge cases.

What you track
  • Manual hours removed
  • Speed to first touch
06

Client delivery for services firms

The problem

Engagements run in separate trackers with no shared status.

What we build

Client project templates, capacity views and recurring status summaries.

What you track
  • Utilization visibility
  • Milestone adherence

Illustrative designs we build, not client results. Targets are set against your own baseline in discovery.

Architecture

monday.com at the center,
connected to the stack you already run

We audit the systems your teams use today and design monday.com around them. Where monday CRM or Work Management is the better home for a process, we plan the move. Where an existing system stays, we connect it so data moves between platforms without re-entry.

  • Native monday.com integration
  • Designed workflow connection
  • Custom API build

Integration scope is confirmed during design. It depends on your monday.com plan, the systems involved and what their APIs support.

Connected stack

Keep the tools that work. Connect them to monday.com.

Most teams run monday.com alongside other systems, such as a marketing platform, billing, support or in-house tools. We audit what you use, connect what should stay, and move processes into monday.com only where it is the better home. Data moves between systems without re-entry, and ownership of each field stays clear.

Running HubSpot too?

If you also run HubSpot, we connect it to monday.com as part of the same design.

Our method

From first workflow audit to measured results

01

Discover

We map the workflow and agree how success will be measured.

  • Workflow audit
  • Stakeholder interviews
  • Current tools
  • Baseline
  • Success metrics
02

Design

We architect the boards, workflows and controls before anything is built.

  • Board and workflow architecture
  • Integration plan
  • Permissions
  • AI use cases where they fit
03

Build and integrate

We configure, connect and test against real scenarios.

  • Configuration
  • Automations
  • Integrations
  • Testing with real scenarios
04

Enable and adopt

We train your people and roll out in phases.

  • Role-based training
  • Named owners
  • Phased rollout to a pilot group
05

Optimize

We review results and plan what comes next.

  • Adoption and KPI reviews
  • Tuning
  • A plan for the next workflow

This follows the same five-step approach as our RevOps practice, so teams that already work with us will recognize the rhythm.

Why The Smarketers

Why B2B teams choose The Smarketers for monday.com

Connected, not just configured

We design monday.com as part of your revenue and operations stack, so it shares data with the tools your teams depend on.

Automation and AI with guardrails

Permissions, scoped actions, human review and an activity record come first. Speed comes second.

A certified team that understands B2B

Our people are certified across monday CRM, Work Management and AI, and we run RevOps, ABM and integration programs for B2B companies. We know how pipeline, handoffs and reporting should work.

Outcomes defined first

Success measures are agreed before the build and reported after launch.

More than board setup

We design how departments work together, then build the boards to match.

Governance

Automation and AI, deployed safely

Every agent and automation is designed, tested and documented before it touches production.

Permissions and access

People and agents see and change only what their role requires.

Scoped actions

Each agent has defined triggers, instructions and boundaries.

Human review

Approvals and sensitive decisions stay with people.

Usage controls

AI usage limits, monitoring and ownership are agreed before launch.

Auditability

Agent activity and configuration are documented and reviewable.

Testing before production

Functional, edge-case and end-to-end tests using real scenarios.

Security, privacy and compliance requirements are reviewed during discovery. We apply the monday.com controls available on your plan. Read monday.com’s own security commitments at its Trust Center.

Certified team

A team certified across monday CRM, Work Management and AI

Our consultants have completed monday.com’s partner training and certifications, from product fundamentals to implementation, advanced workflows and AI agents.

monday CRM

5 completed
  • Basic Product Training
  • Expert-Level Product Training
  • Product Training for Sales
  • Official Product Training for Implementer Partners
  • Implementation Partner Training

Work Management and platform

5 completed
  • monday.com Work Management Certification
  • Product Certification
  • Implementation Consultant
  • Advanced Workflow Badge
  • Partner Admin Badge

AI and agents

4 completed
  • monday AI Pathway Level I: Basics
  • monday AI Pathway Level II: AI Agents
  • Optimizing Workflows with monday AI Work Platform
  • AI Transformation Package Foundations

Service and delivery

3 completed
  • monday Service Technical Certification
  • Service Delivery Foundations
  • Service Delivery Admin
monday.com Bronze Partner
Credentials
FAQ

Questions buyers ask about monday.com services

Something else on your mind? Email info@thesmarketers.com.

A monday.com partner helps a business plan, build and run monday.com around its real processes. The Smarketers covers workflow audits, CRM and Work Management implementation, integrations with your existing systems, automation, custom AI agent deployment, training and ongoing optimization.

No. We work with current monday.com customers, teams evaluating the platform and teams that do not use it yet. Discovery covers the board and workflow foundation your use cases need. monday.com licences are arranged separately.

Yes. Teams commonly keep a marketing platform such as HubSpot, plus billing and support tools, and use monday.com for delivery, operations and cross-team work. We design the connections so data moves between them without manual entry. The exact setup depends on your plans, your data model and the use case.

Yes. Our consultants have completed monday.com partner certifications across monday CRM, Work Management, advanced workflows and AI agents. The full list is on this page.

We implement monday CRM, monday Work Management and monday campaigns, and we build automation and AI workflows across them. We confirm the right products for your use case during the workflow audit.

Every engagement is scoped to your workflows, integrations and team size, so we provide a custom quote after discovery. monday.com subscriptions and AI usage are billed by monday.com and are separate from our services.

Timelines depend on workflow complexity, integrations, data readiness and the number of teams involved. After discovery we give you a recommended roadmap, and most teams start with one prioritized workflow before expanding.

Each agent has scoped permissions, defined triggers and clear boundaries. Human review stays in place where decisions need it, AI usage limits and ownership are agreed before launch, and everything is tested before production.

A working session to map the workflow you want to improve, review the systems involved, identify where monday.com fits and agree the metrics that will show improvement. It ends with a recommended starting point and next steps.

Book a monday Workflow Audit

Bring us the workflow you want to fix

Tell us where work is slow, repetitive or disconnected. We will map it with you, show where monday.com fits and recommend the best place to start.

No commitment required.

Prefer email? info@thesmarketers.com
monday.com Bronze Partner

Book a monday Workflow Audit

A working session to map your workflow, review the systems involved and agree where to start.

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