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monday.com AI agents and workflow automation

monday.com AI agents, from experimentation to operational AI

The Smarketers helps B2B teams find the workflows worth automating, deploy monday.com AI agents and workflows with governance built in, and measure the business impact from day one.

60 minutes

Free AI Discovery Session

A working session to identify your highest-value AI opportunities, run a first monday AI readiness assessment of your workflows and data, and recommend next steps.

No commitment required.

In short

monday.com AI includes agents, AI workflows, AI Blocks, Sidekick and Vibe apps, and it can connect to outside AI tools through MCP. The Smarketers provides monday AI consulting and agent implementation: we select the right capability per workflow, add scoped permissions and human review, test before launch, forecast AI credit usage and report against a baseline.

The problem

Most AI pilots never become part of how your business runs

Your teams are probably already trying AI tools on their own. Those tools rarely connect to how work actually gets done, so results stay small and hard to measure.

01

Fragmented workflows

Requests and updates sit in email and spreadsheets, so agents have little usable data to act on.

02

Stalled handoffs and approvals

Work waits between teams because someone has to chase status.

03

Disconnected systems

Your CRM and delivery tools do not stay in sync, so people copy data by hand.

04

Low adoption after launch

Without training and a named owner, teams return to old habits within weeks.

05

No clear proof of impact

Reports are assembled by hand, so it is hard to show what improved.

We start with the workflow that costs you the most time, rebuild it with agents and automation, and measure the change before moving on.

What monday.com AI can do

The monday.com AI toolkit, matched to the job

Availability, plan requirements and AI credit usage vary by product and release stage. We confirm the current position for your account during design.

Capability 01

monday agents

What it is

Agents that take on defined jobs inside your workflows

Where it fits

Research, triage, monitoring and routine updates

Capability 02

AI Workflows

What it is

A visual builder for multi-step processes, with the option to include agents

Where it fits

Processes that cross teams and tools

Capability 03

AI Blocks

What it is

AI actions inside automations and columns

Where it fits

Categorizing, summarizing, extracting and drafting at the item level

Capability 04

Sidekick

What it is

An AI assistant that works across your monday.com content

Where it fits

Boards, summaries and day-to-day questions

Capability 05

Vibe

What it is

Describe an app in words and build it on your monday.com data

Where it fits

Lightweight internal apps and portals

Capability 06

AI Notetaker

What it is

Meeting capture and summaries

Where it fits

Call notes and follow-up actions

Capability 07

monday.com MCP integration

What it is

A hosted connection that lets approved outside AI tools work with your boards

Where it fits

Prompt-driven access under your permissions

Use-case examples

Where teams usually start

  • AI sales agents in monday CRM for lead triage and enrichment against your ideal customer profile
  • Deal-risk flagging and pipeline monitoring
  • Support or service ticket triage
  • Intake classification and approval routing
  • Project risk summaries for leadership

Custom agents

Custom agents and industry solutions

Standard monday.com AI covers many jobs. When your process is specific to your industry or a single business problem, we design and build a custom agent around it. Each one is scoped to a defined job, connected to the boards and systems it needs, and delivered with the same permissions, review steps and testing as everything else.

Build 01

Custom agents for one workflow

When it fits

A repeatable job with clear inputs, such as triaging requests, checking submissions against criteria or preparing account briefs

Build 02

Industry solution agents

When it fits

A workflow common across a sector, such as IT services delivery, SaaS customer onboarding, cybersecurity case handling or healthcare technology compliance tracking

Build 03

Agents that work across systems

When it fits

A job that spans monday.com and other tools, connected through APIs

Examples describe designs we build, not completed client projects. Availability of underlying monday.com features varies by plan and release.

Governance

AI you can trust, because it is designed to be controlled

We define permissions, review steps and usage limits during design, then test and document every agent and workflow before it reaches production.

8 controls designed into every agent and workflow

Permissions and access

Agents and users only see and change what their role requires.

Scoped agent actions

Each agent has defined triggers, instructions, tools and boundaries.

Human review

Approvals and sensitive decisions stay with people.

AI usage governance

Limits, monitoring and ownership agreed before launch.

Auditability

Agent activity and configuration are documented and reviewable.

Data and integration review

Data flows and connected systems assessed during design.

Testing before production

Functional, edge-case and end-to-end tests with real scenarios, including a trial run before agents act on live data where the feature is available.

Responsible rollout

Phased release to a pilot group before wider adoption.

Security, privacy and compliance requirements are reviewed during discovery and solution design. We apply the monday.com controls available on your plan. See monday.com’s Trust Center for its security and compliance commitments.

Architecture

How the pieces fit together

Around the edge: connected systems
HubSpot
CRM and marketing
Slack
Alerts and approvals
Google Workspace
Mail, calendar, files
Custom systems
Connected through APIs
On top: AI that does the work
Agents
Defined jobs inside workflows
AI Workflows
Multi-step processes
AI Blocks
Item-level AI actions
At the base

Your data and permissions in monday.com

At the side
Outside AI tools

Approved assistants and models work with your boards under your permissions.

Governance layer across all of it

  • Permissions
  • Review steps
  • Usage limits
  • Activity records

Which of these your solution uses depends on the workflow, your plan and the systems involved.

Commercial reality

Planning for AI usage, honestly

Many monday.com AI capabilities consume AI credits, and each one consumes them differently. Usage depends on the product, how often an agent or workflow runs and how complex the task is. Credit rules also differ by product and plan, so we check the position for your account rather than assume it.

Billing, in plain terms

monday.com subscriptions and AI usage are billed by monday.com and are separate from our implementation services. Where a standard automation will do the job at lower cost, we use that instead of an agent.

What we do about it

Credit position confirmed for your account and plan during design.

Forecast AI usage

During design, using your real volumes.

Recommend the right capacity

Agreed with you and monday.com.

Set usage limits and ownership

Before launch, so nobody is surprised.

Review and optimize

Consumption checked and tuned after launch.

Our method

monday AI agents implementation: four phases, one measurable outcome

Each phase ends with a sign-off, so you always know what has been agreed and what comes next.

01

Discover

Phase sign-off: Prioritized use cases, documented baseline, agreed metrics.

  • monday AI readiness assessment
  • Workflow mapping
  • Stakeholder interviews
  • Baseline measurement
  • Use-case prioritization
  • Success metrics

02

Design

Phase sign-off: Approved design, usage forecast and rollout plan.

  • Target workflow architecture
  • Agent-fit evaluation
  • Board architecture
  • Capability selection
  • Integration plan
  • Credit forecast
  • Governance and permissions
  • Rollout plan

03

Deploy

Phase sign-off: Validated workflows live and signed off by the process owner.

  • monday.com configuration
  • Agent and workflow setup
  • Approved integrations
  • Testing
  • User acceptance testing
  • Training
  • Production launch

04

Optimize

Phase sign-off: Results reported against baseline, with an agreed roadmap.

  • Adoption monitoring
  • KPI reviews
  • Agent tuning
  • Credit optimization
  • Governance reviews
  • Expansion planning

Agent fit comes first. We score each candidate workflow on impact, manual effort, data readiness, integration needs and risk. Where an agent is not the right fit, we document why and recommend a simpler route.

Outcomes

Success is defined before anything is built

Productivity

  • Manual hours reduced
  • Cycle-time reduction
  • Tasks removed

Quality

  • Error and rework reduction
  • Data completeness
  • Process consistency

Adoption

  • Active usage
  • Training completion
  • Workflow adoption
  • AI utilization

Business impact

  • Response time
  • Pipeline velocity
  • Delivery performance
  • Onboarding time

How we report

Baseline
Measured in discovery.
Live dashboard
KPI dashboard inside monday.com.
Review cadence
Reviews at a cadence agreed with you.
Why The Smarketers

Operational AI, not demos

Operational and governed

We build agents that run inside real workflows, with controls around them.

RevOps context

We understand the sales, marketing, delivery and reporting processes the agents sit inside.

Right tool for the job

We choose between automations, AI Blocks, workflows and agents based on fit and cost.

Engineering depth

Our AI and automation capability covers agentic workflows, integrations and the logic between them.

Measured

Success is defined first and reported after launch.

Certifications and practice

Our AI and automation practice

monday AI certifications

4 completed

Our team has completed:

  • monday AI Pathway Level I: Basics
  • Level II: AI Agents
  • Optimizing Workflows with monday AI Work Platform
  • AI Transformation Package Foundations

Credentials
monday.com Bronze Partner

AI Agents for Marketing

Our AI Agents for Marketing practice runs AI-driven workflows for B2B clients.

AI Transformation Partner

Our AI Transformation Partner approach for monday.com is published in full.

FAQ

Questions about monday.com AI

Something else on your mind? Email info@thesmarketers.com.

monday agents take on defined jobs inside your workflows, such as triaging requests, researching accounts or flagging risks. We design each agent with its own triggers, instructions and boundaries, and test it before it acts on live data.

No. monday.com AI features are available to paying accounts, and many of them consume AI credits depending on the product and the complexity of the task. Pricing and plan requirements are set by monday.com. We forecast your likely usage during design and help you control it.

It can be, with the right design. We set permissions by role, scope each agent’s actions, keep human review where decisions need it, agree usage limits before launch and test thoroughly. Agent activity is documented and reviewable.

Start with a workflow that is frequent, manual and has reasonably clean data, such as lead triage, intake routing, deal-risk monitoring or project status reporting. We score candidates in discovery and you approve the priority list.

No. AI capabilities work across monday.com products. The best starting point depends on where your workflow lives. Revenue workflows often start in monday CRM, and operations workflows in Work Management.

Yes. monday.com provides a hosted MCP server that supports approved AI tools. We help you decide where it fits, set permissions and account for API limits.

Product availability changes quickly. We confirm the current status of each feature for your account and plan during design, so you build on what is available now.

Yes, with care. Security, privacy and compliance requirements are reviewed during discovery, and any specific regulatory requirement must be validated before a workflow is designed.

We review adoption, workflow performance and AI behavior, then recommend tuning, new use cases or ongoing managed AI support.

Get in touch with our AI experts

Bring us the workflow you want to improve

Tell us where work is slow, repetitive or hard to scale. Our team will help you map the workflow, assess where monday.com AI fits, and find the best place to start.

No commitment required.

Prefer email? info@thesmarketers.com
monday.com Bronze Partner

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