CrediLinq A.I Pte Ltd is a Singapore-headquartered fintech company that provides financing solutions to e-commerce sellers. The company serves digital-first merchants on leading global marketplaces, including Amazon, Shopify, eBay, TikTok Shop, Lazada, and Shopee, helping them access growth capital aligned to their online sales performance. Registered at 201 Joo Chiat Road, Singapore, CrediLinq is building a faster, more contextual path to capital for sellers growing across borders and marketplaces.
The Smarketers built a full-funnel PPC engine calibrated to CrediLinq's targets, four-market footprint, and the realities of selling e-commerce financing in a crowded paid landscape. The approach was not generic performance marketing. It was built around what we knew about this specific audience, this specific category, and the intent signals that actually drive conversion.
Campaigns ran across Google Search, Performance Max, Discovery, and Meta. Each channel was mapped to a specific funnel stage and geography rather than run as a blanket spend. Google Search handled high-intent demand capture. Discovery and Meta carried the reach and retargeting layers. Budget flowed toward the placements proving performance, not distributed equally across everything.
Sellers were segmented by marketplace, business size, and funding intent. Amazon FBA operators got different creative and copy from Shopify direct-to-consumer brands. Southeast Asian marketplace sellers on TikTok Shop, Lazada, and Shopee received messaging tied to the funding triggers specific to their platform context. This segmentation drove relevance and kept CPLs in check.
The keyword audit was decisive. Funding-oriented phrase-match terms converted at rates that loan-based terms could not match. The term 'funding for ecommerce business' alone delivered a 19% conversion rate at a CPA of SGD 64, validating the intent-first approach. Exact-match over-reliance was reduced, negative keyword lists were tightened, and ongoing search-term mining kept spend focused on high-intent queries throughout.
Ten creative assets were delivered every month: 5 static images, 3 carousels, and 2 short-form videos of 15-30 seconds. Assets were built for platform-specific placements with geo-personalisation where needed. Mock-up reviews and revision rounds were built into the workflow. The data pointed clearly to square-format creatives outperforming horizontal on mobile feeds, and Reels and Stories delivering stronger results than feed placements on Meta at significantly lower CPMs.
The team audited landing pages, the customer-journey flow, and lead capture forms with a specific focus on mobile. With the majority of paid traffic arriving on mobile devices, desktop-first page experiences were a direct drag on conversion. Landing page URLs were optimised to route users to the highest-converting entry points in the application flow, and UTM tracking was tightened to ensure full attribution.
A full tracking architecture was implemented to connect front-end events, CRM lead stages, and ad platforms. This covered GA4 enhanced measurement with session stitching, Meta Conversions API with advanced matching, and Google Ads enhanced and offline conversion uploads. The result was a system where platforms could optimise toward CRM-qualified outcomes rather than raw form submissions, improving lead quality as the engagement progressed.
Campaign objectives set by geography and marketplace, buyer persona development for e-commerce sellers, channel mix planning across Google, Meta, and TikTok, geo-targeting and localisation strategy, budget distribution across platforms and regions, and full-funnel stage targeting from top to bottom of funnel.
Keyword research and selection, competitor analysis on targeting and ad creatives, ad account audits, full campaign architecture across Search, Performance Max, Display, Discovery, Video, Retargeting, and Lookalike audiences, and conversion tracking setup across Google Tag Manager, platform pixels, and CRM.
10 creative assets per month comprising 5 static images, 3 carousels, and 2 short-form videos of 15-30 seconds. Platform-specific sizing, headline and copy variations per asset, A/B testing variants, and geo-personalised builds where the brief required it.
Audits covering messaging, CTAs, page speed, and mobile responsiveness. Recommendations for higher-converting flows, UTM tracking alignment, and lead capture form optimisation to improve lead quality at the point of conversion.
Multi-region campaign launches across all four geographies, bidding strategy setup covering CPC, Target CPA, and Max Conversions, audience segmentation including lookalike and custom audiences, dayparting by time zone, and platform-level split testing.
Weekly optimisation of bids, keywords, audiences, placements, and ad pacing. Low-performing variants paused, top performers scaled, and budgets reallocated between geographies and platforms based on live performance data.
Weekly performance dashboards in Looker Studio, monthly reports benchmarked against CPC and CPL targets from the lead quality analysis from CRM data, and forward-looking recommendations each month.
Weekly check-in calls and Slack updates, monthly strategy reviews with forward planning, creative and offer alignment sessions, and quarterly performance reviews.
