CarbonBright, an AI-native sustainability software provider, engaged The Smarketers to orchestrate a complete digital transformation of their web presence.
CarbonBright wanted to rebrand itself entirely and needed a well-designed and fully optimized website to showcase its product sustainability expertise and application to various industries. They wanted the design language, colors, fonts, and content flow to be updated and aligned per the new branding style.
The Smarketers audited the legacy web baseline, to bridge the gap between CarbonBright’s advanced AI capabilities and their digital presentation, while balancing the user experience & modernizing visual representation.
CarbonBright chose The Smarketers based on our specialized, proven track record in handling complex B2B inbound marketing and inbound web design transformations:
The website was built using Webflow template, making it easier for maintainers to upload and update new content while customizing the template based on requirement.
Executed a comprehensive on-page SEO strategy across the entire site by embedding optimized title headers, meta tags, and meta descriptions, alongside canonical URLs, 301 redirects, targeted keywords, and a strategic internal linking structure.
Designed a comprehensive suite of custom platform dashboards concepts and user interface (UI) visuals.
Conducted rigorous cross-device testing across all web and mobile platforms, benchmarking the site's responsiveness and speed directly against Google’s performance standards.
The structural transformation and technical architecture shift delivered a clear evolution in digital positioning metrics:
