Sentient Solutions, An Ascend Company, is a provider of outsourced accounting services and process automation for CPA firms across the United States.
The company combines advanced technologies such as RPA, AI, and ML with India’s skilled financial talent to deliver scalable, accurate, and cost-effective accounting solutions.
With over 25 years of combined expertise, Sentient was entering a new phase of growth. Its new Hyderabad office created the right opportunity to bring its brand identity, culture, and vision into a more visible and consistent form.
Sentient had secured a new office space in Hyderabad, but the physical environment did not yet reflect the energy, culture, and ambition of the brand.
The office walls were blank. The visual identity needed a more modern and scalable expression. The digital presence did not fully reflect the company’s growth story. The team also lacked a standardized brand kit that could bring consistency across internal and external touchpoints.
Sentient needed support across:
The larger goal was to move Sentient from a functional workspace to a brand-led environment that employees, clients, and partners could immediately connect with.
The Smarketers built a complete brand activation program for Sentient Solutions.
The work covered office branding, logo revamp, brand guidelines, employee-facing assets, business collateral, and social media activation.
Instead of treating each deliverable separately, The Smarketers approached the project as one connected brand experience. The goal was to ensure that the office, the logo, the brand kit, and the digital communication all felt like they belonged to the same company story.
Before creating any design direction, The Smarketers began with immersion.
The team visited the office, reviewed the space, understood wall dimensions, studied traffic flow, observed lighting conditions, and identified what each space needed to communicate.
This helped ensure that every design was built for the actual physical environment and not just for presentation mockups.
The Smarketers reviewed Sentient’s brand guidelines, mission, vision, values, and tagline.
The brand’s core values included:
These values became the foundation for the visual storytelling across the office and brand assets.
The project was not only about making the office look good. It was about creating a culture-first workspace.
The Smarketers identified the kind of employee experience Sentient wanted to create: a workspace where people feel proud, inspired, connected, and aligned to a global mission.
This helped shape the messaging, visuals, wall themes, and overall creative direction.
Multiple design directions were explored across different themes, including global connectivity, diversity, collaboration, motivation, Indian cultural roots, and Sentient’s forward-looking growth story.
Each wall was planned as a distinct storytelling canvas while still staying connected to the overall brand identity.
The designs went through review, feedback, and refinement cycles to make sure every visual element worked for the space and aligned with Sentient’s leadership expectations.
This ensured the final output felt polished, meaningful, and true to the brand.
The first phase focused on transforming the primary office spaces, including the reception area, collaboration zones, and workstation walls.
Each wall was designed with a specific purpose.
After Phase 1 was delivered and installed, Sentient’s leadership was impressed with the execution and the positive employee response.
This directly led to Phase 2, where The Smarketers was asked to extend the branding across additional office spaces.
As part of the engagement, The Smarketers also led a logo revamp for Sentient.
The old identity was a text-led wordmark. The refreshed identity introduced a distinctive ascending mark that symbolized growth, precision, and forward momentum.
The new visual identity included :
The refreshed logo gave Sentient a more modern, scalable, and professional identity system.
Alongside the office branding and logo revamp, The Smarketers delivered a complete brand kit to ensure consistency across every touchpoint.
A 32-page brand guideline document covering the brand story, mission, vision, values, color palette, typography, logo usage, and visual identity rules.
Standardized HTML email signatures for employees, created with the new logo, contact details, and consistent formatting.
Professional business cards designed in the refreshed brand colors with logo placement, contact information, and An Ascend Company co-branding.
Branded letterhead templates for proposals, official communications, and client-facing documents.
On-brand policy document templates to ensure internal communications also reflected the refreshed brand identity.
Branded desktop screensavers in light and dark themes for employee devices.
A full stationery suite including pens, mugs, ID cards, and lanyards with consistent brand application.
The Smarketers also supported social media activation with LinkedIn strategy, content creation, and brand voice establishment.
This helped Sentient present a stronger, more consistent identity beyond the office environment.
The engagement helped Sentient move from a blank office and inconsistent visual identity to a complete brand experience across physical, digital, and employee-facing touchpoints.
This showed trust in the quality of execution and the strength of the relationship built during the engagement.
